纺织服装珠宝：冬奥叠加春节旺季运动鞋服消费有望环比改善

中金公司02-24

行业近况今年春节假期消费旺季相对更长，并适逢冬奥赛事，各大运动品牌积极推出新品、密集营销亮相，我们预计运动鞋服终端消费有望环比改善。评论冬奥赛事各大运动品牌密集亮相，叠加春节旺季有望催化运动鞋服消费。2026 年2 月6 日至22 日米兰冬奥会顺利举行，各大运动品牌通过赞助国家队和顶尖运动员密集营销。如李宁合作中国奥委会，为中国健儿提供开闭幕式出场装备、领奖鞋服等，安踏赞助速度滑冰等十支中国国家队...

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纺织服装珠宝：冬奥叠加春节旺季 运动鞋服消费有望环比改善

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纺织服装珠宝：冬奥叠加春节旺季运动鞋服消费有望环比改善