京东除夕晚8点启动30亿红包盛典并强化春节物流保障

DoNews02-24 10:14

京东于2月16日除夕晚8点在APP端启动“月黑风高”超级盛典，投入30亿元用于发放现金红包及实物大奖，活动持续至2月17日零点，设五个整点抢奖时段，用户可通过互动参与及邀请好友预约解锁。与阿里、腾讯、字节等平台聚焦AI红包玩法不同，京东选择以直接现金补贴和实物福利切入，强调操作简易性与普惠性，旨在覆盖更广泛用户群体，尤其注重下沉市场响应效率。该红包活动与京东年货节深度协同，意在提升APP用户活跃度...

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