超3000吨鸡蛋、超1亿杯饮料，春节“一句话下单”爆发式增长

商业那点事儿02-24

作为观察中国消费市场的一扇窗口，2026年春节消费呈现出鲜明的电商底色。2月23日，商业那点事儿小编从多家电商平台获悉，在线上，AI赶在节前深度切入生活消费，消费者置办年货从“集中囤货”转向“随叫随到”的即时零售；在线下，抖音、美团团购等汇聚返乡、旅游人流需求，平台的县域服务消费迎来爆发式增长。从大城市到小县城，一场由电商AI驱动的消费升级正在加速上演。今年春节，AI首次深度参与用户的消费决策之中...

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