借势海南自贸港首个春节文旅热潮，星巴克营收同比增长超20%

广州日报新花城02-24

为期9天的“加长版”春节假期落幕，作为海南自贸港封关运作后的首个春节，超长假期、政策红利与热带风情共同点燃了市场活力，咖啡茶饮行业更是一杯炙手可热，销售数据也同步印证了咖啡行业的假期增长势头。记者获悉，咖啡品牌星巴克在海南地区的表现尤为亮眼，营收较去年同期大幅增长超20%。　　目前，星巴克在海南拥有77家门店。分析指出，星巴克海南区域的增长，既得益于自贸港建设背景下旅游消费市场的整体升温，也源于其...

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