2025年中国消费者购买新春年菜的首要考虑因素数据分析：加热便捷性以44.70%的占比居首位

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随着预制菜技术日趋成熟以及春节消费场景的演变，新春年菜正逐渐从传统的家庭自制转向市场化、标准化供应。消费者在选购新春年菜时的考虑因素，既体现出其对节日仪式感的重视，也包含了消费者对操作便利性、食品安全与营养价值的综合权衡。iiMedia Research（艾媒咨询）发布的《2026年中国年菜市场发展状况与消费者行为调查数据》显示，在2025年中国消费者购买新春年菜的首要考虑因素中，加热便捷性以...

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