特斯拉高管集体跑路，逃离马斯克的“控制”

WBusiness商业02-19

作者：财哥来源：CEO商业评论（ID：ceobiz）最近，特斯拉不断出大事，埃隆·马斯克手下的几员大将，接二连三地提出了离职。先是特斯拉负责销售的副总裁拉杰·杰加纳坦，在岗位上干了13年后选择离开。紧接着，他旗下那家人工智能公司xAI更热闹，成立不到三年，当初一起创业的12位联合创始人，竟然走了一半。这阵势不免让人好奇，这位以“钢铁侠”形象著称的科技狂人，他的公司里到底发生了什么？01 业绩未达标...

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\"control\"","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"07766":0.6,"TESL":0.6,"TSLQ":0.6,"TEST":0.6,"TSDD":0.6,"TSLW":0.6,"TSLG":0.6,"TSII":0.6,"TSL":0.6,"TSLA":1.97,"TSYY":0.6,"UFO":0.6,"TSLY":0.6,"TLA":0.6,"TSLZ":0.6,"CRSH":0.6,"TSLO":0.6,"TSLI":0.6,"TSLS":0.6,"TSLT":0.6,"TSLR":0.6,"TSLP":0.6},"content_text":"作者：财哥来源：CEO商业评论（ID：ceobiz）最近，特斯拉不断出大事，埃隆·马斯克手下的几员大将，接二连三地提出了离职。先是特斯拉负责销售的副总裁拉杰·杰加纳坦，在岗位上干了13年后选择离开。紧接着，他旗下那家人工智能公司xAI更热闹，成立不到三年，当初一起创业的12位联合创始人，竟然走了一半。这阵势不免让人好奇，这位以“钢铁侠”形象著称的科技狂人，他的公司里到底发生了什么？01 业绩未达标特斯拉曾经是一骑绝尘的电动车巨头，最近好像踩了脚刹车。看它公布的业绩就能发现：2025年，卖车的收入比前一年少了百分之十，总的利润更是大幅下滑。更直观的是，它的年度销量头一回被老对手比亚迪给超过了。车子卖得没那么火了，压力自然就传到了公司内部。杰加纳坦副总裁就是在这种背景下，从原本管技术的岗位，被临时调去扛起整个销售和服务的大旗，希望能扭转局面。可惜，市场的大势和内部的挑战盘根错节，最终这位老将也没能顶住，选择了离开。02 业务大转型而杰加纳坦的离开，在特斯拉内部并非个例。从去年春天算起，超过13位掌握着核心业务——比如电池、软件、充电网络、车型开发——的高管先后离职。这些人里不少都是跟着公司成长了十年以上的元老，参与过建造超级工厂、研发自动驾驶系统这些奠定特斯拉今天地位的标志性项目。高端人才的纷纷离开一个原因是公司战略重心的“乾坤大挪移”，让一些员工和高管感到迷茫或边缘化。现在，马斯克的梦想显然已经不止于造车。他把大量的资源和注意力，投向了人工智能、人形机器人Optimus、完全自动驾驶的Robotaxi出租车这些更前沿、也更需要长期投入的领域。用他自己的话说，特斯拉未来要转型成一家机器人公司。这样一来，传统的汽车制造和销售业务，在公司的地位自然有所变化。对于一些多年来深耕汽车业务的高管来说，自己擅长的领域不再是最受重视的核心，加上业绩不达标，未来的角色充满不确定性，离开或许就成了一个现实的选择。03 高强度的管理风格如果说特斯拉的情况是“压力山大”，那马斯克另一个核心项目——xAI的处境，用“人事地震”来形容可能更贴切。这家公司是马斯克为了在人工智能赛道上下重注而成立的，可队伍还没完全拉起来，骨干就开始“撤退”了。特别是今年二月，短短两天内，两位联合创始人接连宣布“开启人生下一章”。更早些时候，还有一位创始人因为长期高强度工作，健康出了严重问题，不得不退出一线。算下来，最初的十二位创始元老，如今只剩下六位。对于一家研究性质极强的AI公司来说，核心团队的稳定是创新的基石，如此高频的人员变动，难免让人对其未来的研发连续性和深度打上一个问号。这些精英人才本来慕名马斯克而来，但是在现实中，被他高强度的管理风格吓跑了。在圈内，甚至有了个专有名词叫“特斯拉时间”，这可不是只夸他们效率高，而是形容在这里，项目进度永远紧张，时间永远不够用，个人的时间往往不属于自己。有知情人士说，马斯克一旦盯上某个问题，常常意味着有人要丢饭碗——不是被他直接开掉，就是被逼到自己走人。这种极度高压、结果导向的文化，让不少员工感到身心俱疲。如今，这种压力已经不仅仅影响到普通员工，连副总裁级别的“封疆大吏”和公司的联合创始人都开始用脚投票。当然，马斯克本人对外展现的是一贯的“钢铁”姿态。他表示很少有员工的离开会让他后悔，并解释说公司的结构调整是为了“提高执行速度”，像生物一样进化自然需要“与一些人分道扬镳”。他把众多高管的离职看作是企业成长中的正常新陈代谢。对此，你怎么看？","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-2","news_tag":"executive","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":1,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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