【2026新春走基层】年交易额超过百亿元广州这座“淘宝村”正被AI重写

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集聚超3100家电商商户、年交易额超过百亿元文/图羊城晚报全媒体记者戚耀琪在广州城北的云山之下，有一个被时代浪潮反复冲刷的“岛屿”——大源村。这里不是硅谷，甚至还保留着半城半村的粗粝模样。然而这27平方公里的土地上，却跳动着中国数字经济最强劲的脉搏。全国首个“百亿淘宝村”的招牌背后，是出租屋楼下的货仓、川流不息的物流车、深夜不熄的补光灯、年轻主播的麦克风、电脑屏幕刷新的订单——它们共同组成了...

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New Year Goes to the Grassroots Level] The annual transaction volume exceeds 10 billion yuan. This \"Taobao Village\" in Guangzhou is being rewritten by AI","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89988":0.6,"BBYY":0.6,"KBAB":0.6,"HBBD.SI":0.6,"BABO":0.6,"BABX":0.6,"ALBmain":0.6,"BABW":0.6},"content_text":"集聚超3100家电商商户、年交易额超过百亿元文/图 羊城晚报全媒体记者 戚耀琪在广州城北的云山之下，有一个被时代浪潮反复冲刷的“岛屿”——大源村。这里不是硅谷，甚至还保留着半城半村的粗粝模样。然而这27平方公里的土地上，却跳动着中国数字经济最强劲的脉搏。全国首个“百亿淘宝村”的招牌背后，是出租屋楼下的货仓、川流不息的物流车、深夜不熄的补光灯、年轻主播的麦克风、电脑屏幕刷新的订单——它们共同组成了一个鲜活的电商生态。春节前夕，记者深入这个广东省“百千万工程”首批典型村，寻找那些年轻奋斗者面向AI新世界转型的脉络。\n要用AI改造一个村官方资料显示，大源街道辖内大源村直播电商行业发达，长期形成以服装、化妆品为主、汽配行业为辅的电商产业链条，集聚超3100家电商商户，年交易额超过百亿元。早在2020年，这里就获授全国首张淘宝官方直播基地牌照，成为全国首个百亿级“淘宝村”。“淘宝村”的诞生，离不开一个叫李远斌的年轻人。2014年，电商行业迅猛发展。瞄准时代机遇的他，亲手操盘，逐步把27平方公里的大源村打造成电商园区。他本人不仅成为百万粉丝的大V，还为辖内数百家电商企业搭建起资源共享、协同发展的平台。大源“淘宝村”之名，由此闻名全国。当AI浪潮席卷所有行业，作为大源电商协会创始人的李远斌觉察到：最早以美女主播带货为主业的电商，正处在激烈迭代的最前沿。曾经，直播是声嘶力竭的独角戏。而在AI时代的春天，大源村的传统模式必须要快速裂变。在大源电商创意园一间朴素的办公室里，李远斌对记者形容：直播电商行业经过早期粗放式增长后，人工智能技术正在彻底改变游戏规则。从智能选品、AI脚本生成到数字人直播，技术手段如开闸洪水般涌来。这为效率提升提供了无限可能。他通过开发中创AI系统和“直播卫士”系统，辅助众多电商开辟全新道路，释放直播行业的生产力，全力推动“淘宝第一村”变身全新的AI世界。985毕业生的AI协奏曲穿过车水马龙的大源北路，记者来到大源村的纳佰源5G智慧金谷创意园。和拥挤的城中村不同，这个园区容纳众多直播公司，颇有互联网氛围。万云虹，26岁，是一家电商直播与视频制作公司的编导和主播。厦门大学生物工程本科毕业的她，是当地难得的高学历人才。此前，她从未想过会在这个偏远逼仄的“乡下”开启精彩人生。科班出身的她，深谙各类化学成分名称，她加入美妆直播后如鱼得水。同时，缜密的逻辑思维和优秀的表达与文字功底，也让她快速进入角色，在学习中掌握了编导与管理的实战能力。然而，不甘停留于“人肉”层面，万云虹对AI的拥抱同样果断。在编导方面，她使用AI短时间内处理大量文案——爆款文案的整理、拆解、分镜、裂变等。同时AI还能进行简单的短视频剪辑，对产出视频帮助极大。作为编导，她还得将编导的思想、创意融入视频里。“痛点怎么描述会更痛？功效怎么描述能有趣生动不枯燥？”这些都需要有自己的想法，这个反复揣摩的过程，是AI之外无法偷懒的环节。万云虹对记者说，未来AI可能成为“永不休眠的助播”，成本可以低至真人直播的十分之一，而且还能复刻真人神态和语气。同时，她也强调直播的本质是“人”的生意——真人能建立信任关系，而信任对于成交至关重要。一些即兴发挥、情况复杂的应变，真人的临场反应和创造力仍是核心竞争力。对达人和顶级主播来说，借助AI工具打造人格化IP，才能在未来立于不败之地。主播女神的AI进化论作为大源村最重要的美业代言人之一，年轻的李晓雪从事直播行业竟长达13年，堪称“女神”级别。记者见到李晓雪时，她正在电商创意园一栋外墙斑驳的旧楼顶的直播间里。不到100平方米的小空间，一张直播台、一台电脑、一张绿幕和七八个灯位，她却操盘着超过100个美业品牌的全域流量，运营国内超过一万家美业网红门店，成为这个行业著名的创业导师。当前，大源村至少聚集了7万电商群体。随着竞争同质化，李晓雪洞察到：培训赋能比卖货更可持续。于是她从只卖C端产品，开始直接对接源头，迈向更高维度的B端招商，培训B端直播打造品牌，开启授人以渔的过程。为B端服务的要求更高，恰逢2025年AI全面崛起。李晓雪迅速转型，组织技术团队在行业内率先攻坚，半年就打造出完备的AI视频制作平台。相比于人工拍摄的耗时耗力，现在可以针对特定化的场景、产品、仪器和项目服务客户。记者看到，李晓雪输入一张照片，加上一段约400字的文本，详细描述主角表情、口吻、旁白、配音。于是，一段13秒关于创业大赛的演讲视频就呈现出来。除此之外，探店视频、产品试用视频、医美操作视频，表现都行云流水。除了视频，还有整套的直播模型和体系，在人工不能直播时用AI补充，在线回应客户需求。李晓雪说，由于这个系统是专门定制开发的，且算力高、生成速度快、收费相对低廉，对于美业企业来说，已成为相当高效的生产力工具。目前，通过AI全域流量策划系统，服务的门店已超过1万家，今年的目标是覆盖全国超2000家区县实体店，实现每个门店每天2至6个新客进店。湘妹子的AI出海记出身小主播的湘妹子邹孟君，同样跨在了新旧电商时代的门槛上。多年前，她常常半夜三更骑着电动车穿街过巷去上班直播，为流量终日打拼。在一次博览会上，人来人往异常嘈杂，网络也不稳定，她必须扯着嗓子大声直播，每天死磕七八个小时。长期直播的结果，就是嗓子的损伤——她一度成了“烟嗓”，得长期到医院做雾化治疗修复。最高峰时，邹孟君个人单场实现60万元GMV（成交额），单月业绩多次超过500万元，用肉身拼杀成了公司的顶梁柱。这在业内已堪称佼佼者。但在新浪潮前，单纯靠身体的努力还只是序曲。邹孟君对记者说，随着国内电商越来越卷，平台流量越来越倾向于头部主播。国内许多行业，比如服装业，已重度饱和及过剩。相反，海外还是一片蓝海——国外重度依赖网购的习惯才刚形成，流量更便宜，出海已是最佳时机。但中小型主播无法用外语和外国人直接交流。因此，邹孟君除了利用广州现有的跨境选品中心吸引外商上门，同时也在积极通过AI推动实现语言的同步转换，到海外直播，这几乎是所有出海主播的共同动作。目前，邹孟君常用的国内外AI工具多达10款。不仅如此，她还和团队一起开发出新的AI工具，并做成英文视频。记者现场看到，通过输入具体的描述指令，同样能快速生成高品质的视频用于带货。邹孟君掌握了AI生成工作流的模式，又把教程放到网上，招收会员进行线上培训，协助会员进行产品定制。如此一来，AI创作如星星之火般迅速遍及业内。目前，已有客户通过她的这套模式在海外售卖瑜伽裤，仅仅几个月就卖到了当地市场头部位置。编辑：邬嘉宏\n\n\n海量资讯、精准解读，尽在新浪财经APP","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2612491187","isCrawlerRequest":true}

【2026新春走基层】年交易额超过百亿元 广州这座“淘宝村”正被AI重写

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【2026新春走基层】年交易额超过百亿元广州这座“淘宝村”正被AI重写