解码春晚“广告位”：合作伙伴超20家，涉8家上市公司，4家机器人再成“顶流”

红星资本局02-17

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！　　红星资本局2月17日消息，2月16日晚，多家企业及其相关产品亮相2026年央视春晚。据不完全统计，央视春晚官宣的合作伙伴超过20家，覆盖智能出行、人工智能、机器人、白酒等多个领域。　　红星资本局注意到，在2025年央视春晚上，宇树科技的机器人靠节目《秧bot》一炮走红；今年，宇树科技、魔法原子、银河通用、松延动力四家...

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ACC","BK0169":"共享汽车","LU1251922891.USD":"NINETY ONE GSF ALL CHINA EQUITY \"A\" (USD) ACC","BK1587":"次新股"},"translate_title":"Decoding the \"advertising space\" of the Spring Festival Gala: more than 20 partners, involving 8 listed companies, and 4 robots have become \"top streamers\" again","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81024":0.6,"600418":1.94,"601633":1.94,"MNSO":1.94,"02333":1.94,"KSTmain":0.6,"09626":1.94,"000596":1.94,"002304":1.94,"000858":1.94,"09896":1.94,"GWLLY":1.94},"content_text":"炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 　　红星资本局2月17日消息，2月16日晚，多家企业及其相关产品亮相2026年央视春晚。据不完全统计，央视春晚官宣的合作伙伴超过20家，覆盖智能出行、人工智能、机器人、白酒等多个领域。\n　　红星资本局注意到，在2025年央视春晚上，宇树科技的机器人靠节目《秧bot》一炮走红；今年，宇树科技、魔法原子、银河通用、松延动力四家机器人企业亮相2026年央视春晚。\n　　其中，魔法原子成为本届央视春晚首家亮相的机器人企业。\n　　主会场上，6台魔法原子人形机器人MagicBot Z1和2台MagicBot Gen1与易烊千玺、言承旭等艺人同台演绎《智造未来》；宜宾分会场中，上百台四足机器人MagicDog以“大熊猫”造型呈现大型群控表演。\n　　红星资本局从魔法原子方面获悉，魔法原子把人形机器人多机协作的真实场景搬上春晚舞台，这能让观众直观感受到机器人走进现实生活。\n　　“今年春晚，魔法原子带来的不只是一场表演艺术，而是一场全维度的‘技术检阅’。”魔法原子联合创始人顾诗韬表示，“我们想让公众看到机器人不仅能歌善舞，更是真正聪明、能干的伙伴，也让世界看到，魔法原子所代表的‘中国智造’，正在通过商品化与全球化的双轮战略，加速走向国际舞台。”\n\n　　截图自魔法原子官网\n　　在节目《武BOT》中，宇树科技的人形机器人表演了武术动作，如前空翻、后空翻、腾空360度翻转等，落地稳当。\n　　松延动力的多款产品，与蔡明配合完成小品《奶奶的最爱》，这是人形机器人第一次出现在春晚语言类节目中。\n　　除了宇树科技外，魔法原子、银河通用、松延动力三家企业均为第一次登上央视春晚。据媒体报道，2026年央视春晚机器人合作权益报价在6000万元至1亿元之间，部分独家权益甚至高达5亿元。\n\n　　截图自松延动力官网\n　　据不完全统计，在2026年央视春晚的合作伙伴中有8家上市公司，分别是五粮液（000858.SZ）、洋河股份（002304.SZ）、古井贡酒（000596.SZ）、长城汽车（601633.SH）、江淮汽车（600418.SH）、快手（01024.HK）、哔哩哔哩（09626.HK）和名创优品（09896.HK）。\n　　另外，字节跳动旗下Seedance 2.0模型近期备受关注。抖音集团副总裁李亮发博表示，春晚是全球首个用上Seedance 2.0的公开活动。\n　　（本文不构成任何投资建议，据此操作风险自担）\n　　记者 杨佩雯 王田\n　　编辑陶玥阳\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：杨赐","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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