大行评级丨野村：上调阅文集团目标价至47港元，对短剧及动画剧业务增长前景更趋乐观

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野村发表研报，将阅文集团评级升至“买入”，目标价由33港元上调至47港元。该行指，阅文集团营运内地最大的在线文学平台之一，已累积规模庞大的用户群，以及有才华的作家社群。多年来，公司积累了大量优质IP，其在线阅读业务持续产生稳健的现金流，而IP经营业务则成为收入增长动力。为进一步释放其庞大IP库的价值，公司已将其电视剧、动画、漫画及游戏的授权业务范围，拓展至IP周边商品、短剧及动画剧。该行现时对公司...

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