吴嘉：AI融进老百姓的日常生活是未来一定会发生的事

光明网02-15

2月6日，阿里旗下的千问APP推出春节大免单后，千问一夜爆火，9小时的订单超过1000万单。2月14日千问启动第二波免单活动，将AI大战推向高潮。千问C端事业群总裁吴嘉日前接受采访，回应千问爆火的相关话题。吴嘉透露，2月6日免单的效果远超预期，第一天的实际订单达到1500万单，是原来预计的15倍。他表示，千问做这件事的初衷，并不是为了和谁卷，从来没有想过内卷，真正想的是让AI融进老百姓的日常生活...

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future","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89988":0.6,"BABA":1.87,"HBBD.SI":0.6,"ALBmain":0.6,"09988":1.87},"content_text":"2月6日，阿里旗下的千问APP推出春节大免单后，千问一夜爆火，9小时的订单超过1000万单。2月14日千问启动第二波免单活动，将AI大战推向高潮。千问C端事业群总裁吴嘉日前接受采访，回应千问爆火的相关话题。吴嘉透露，2月6日免单的效果远超预期，第一天的实际订单达到1500万单，是原来预计的15倍。他表示，千问做这件事的初衷，并不是为了和谁卷，从来没有想过内卷，真正想的是让AI融进老百姓的日常生活场景中，“这是未来一定会发生的事情。”吴嘉说，他坚信这一波的AI应用，中国一定会走在世界的最前列，模型则会在各家之间的你追我赶中，不断往前发展。以下是对话实录。问：千问免单活动一夜爆火，听说远远超过了内部预期。吴嘉：是的。2月6日零点活动灰测上线，本来预计零点到早上6点发5万张免单卡，但用户太热情了，领卡速度非常快，8分钟就发完了5万张。更让我们没想到的是，凌晨1点多、2点的时候，还有很多用户在下订单。我们几乎忙了一个通宵，第二天早上9点开始上班的时候，就彻底火了。问：我看9小时的订单超过了1000万，你们原来预计是多少？吴嘉：2月6日当天实际达到了1500万单，我们原来的预计其实只有100万单，是我们预计的15倍。因为11月17日千问才上线，我们其实还很小，也是第一次做大规模的运营活动，确实没想到用户的参与热情这么高。问：我看2月7日千问的DAU已经接近豆包了。吴嘉：我看到了一些报道，实际上我们内部的数据更高一点，但DAU不是我们优先看的指标。我们主要看用户反馈和用户体验。比如，用户说了多少次“千问帮我”，我每天都在看，这代表了用户心智的形成。我还会看，哪些场景的用户需求最旺盛，哪些场景的实现还不够完善，还可以改进等。我们关心的是AI能不能真正的服务好用户的生活，提高为用户办事的能力和水平。问：昨天开始第二波免单，用户反馈怎么样？吴嘉：用户的热情依然很高，但第二波和第一波其实已经完全不同。第一波是能力验证，验证AI能不能在真实生活场景里跑通“理解—决策—下单—支付”这条完整链路。第二波，我们真正把阿里巴巴全生态放进来了。飞猪的机酒、火车票、门票，大麦电影票，以及即将接入的高德团购、打车等，都在千问里。从数据看，结构变化非常明显。机酒、电影票、景区门票等高客单场景占比快速提升，酒店需求环比增长超过4倍，机票增长接近3倍。低线城市和县域用户增速快于一二线城市，AI消费正在下沉。更重要的是用户行为变了。现在用户开始主动跨品类消费，甚至提出更复杂的需求，比如春节的行程安排以及后续的服务购买。这说明AI正在从一个“聊天工具”，变成一个“能办事的助理”。一个需求背后，千问可以调度整个阿里生态为用户服务。问：但也有人说你们其实是在卷补贴。吴嘉：我们做这件事的初衷，并不是为了和谁卷，我们从来都没有想过内卷，我们真正想的是，要让AI融进老百姓的日常生活场景中，AI点一杯奶茶也好、买一张电影票也好，可能看似简单，但这是AI第一次真正参与到消费者的真实消费决策和执行链条中来，这不是卷流量，是未来一定会发生的事。最近，我们还上线了AI买电影票、门票、机票酒店。其他的新功能也在紧锣密锣的开发中，会持续上线AI打车、AI手机充值、淘宝AI购物的新功能，我们会通过实际的生活场景来不断验证AI的服务能力。问：本次30亿投入的长期回报预期是什么？是用户规模增长还是阿里生态的协同价值？吴嘉：实际上，由于用户参与超出预期，我们的投入远远超过30亿。我想强调一下我的观点，AI不是一夜成熟的，它是在真实世界中被不断打磨出来的。和传统业务相比，用户面对AI助理表达需求时，会更加多样化和个性化，以及背后算力的极大增加，带来的复杂性，再加上订单峰值、履约压力，从这个角度讲，千问免单是一次全社会共同参与的“AI压力测试”。我们希望通过不断地尝试、探索和压力测试，让AI真的长出办事能力，服务好全社会，服务好消费者。问：你们未来的目标，是成为新的AI流量入口吗？吴嘉：按照技术的发展，未来AI是不是流量入口，或者是不是还有流量入口这个形态，现在谁都说不好。但让AI真正融入用户的日常工作和生活，这个方向我们不会变。我坚信，AI的应用，中国一定会走在世界的最前列。实际上这个情况已经在发生，我们的AI购物已经在大规模应用，美国的谷歌都还只是宣布，并没有开始使用。其次，最近多个AI公司都在发模型，我相信，模型会在各家之间的你追我赶中，不断往前发展，我们也会一直追求模型的智能水平和先进性。两者合起来，就是我们一直坚信的，技术不仅要追求星辰大海，也服务人间烟火。（杨亚楠）[责编：张诗奇]","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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