晶采观察丨线上线下“双向奔赴” 传统年味绽放新活力

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来源:央广网年味始于何时？不在除夕的觥筹交错，就在踏上归途的那一刻。如今，“云上年货”“云上花市”“云上拜年”……数字浪潮下，春节的形态焕然一新。不过，“节与时进，俗因时变”，外在的载体虽在更迭，人们对团圆的期盼、对故土的深情，却从未改变。春节从来不是“千城一面”的节日。北方守岁吃饺子，南方围炉打年糕；陕北闹社火，徽州唱“村晚”。“云上过年”最动人的力量，正是让这些根植于土地的年俗获得了前所未有的...

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