新华文轩：公司于2025年启动抖音本地生活创新营销项目

证券日报02-13

证券日报网讯 2月13日，新华文轩在互动平台回答投资者提问时表示，公司抢抓本地生活数字化机遇，于2025年启动抖音本地生活创新营销项目，推动实体书店向本地化内容营销转型。项目依托抖音平台流量与直播生态，构建“内容种草-精准触达-到店核销”闭环，融合线下服务优势与线上流量资源。目前已完成150家实体书店入驻、82个蓝V矩阵号搭建，孵化79支门店直播团队，全年为门店带来曝光1378万次。（文章来源：...

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