CounterPoint：苹果iPhone Fold成关键催化剂，2026引爆大折叠手机市场

IT之家02-12

IT之家 2 月 12 日消息，市场调查机构 CounterPoint Research 昨日（2 月 11 日）发布博文，预估 2026 年将成为全球折叠屏智能手机市场的结构性拐点，市场重心正从形态新奇转向实用价值。该机构预估在 2026 年全球折叠屏出货量中，书本式折叠屏设备（大折叠）比重为 65%，相比较 2025 年（52%）提高 13 个百分点。IT之家附上相关预估信息图如下：相比之下，...

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的宽折叠屏比例，旨在优化多任务处理、文档查看及内容消费体验。这种设计明确指向生产力场景，而非单纯的形态探索。苹果的加入不仅会重塑书本式细分市场的竞争格局，还将加速整个市场的普及进程。面对这一趋势，安卓生态系统正在迅速调整策略。三星在 2025 年下半年迎来了关键转折点，Galaxy Z Fold7 的出货量首次超过了 Z7 Flip，这标志着厂商在解决书本式设备传统痛点方面取得了进展。同时，三星正准备推出更宽的书本式机型，以更好地支持多窗格生产力应用。此外，摩托罗拉和谷歌也通过发布新品或持续更新产品线。从行业底层逻辑来看，内存供应紧张正促使厂商重新审视产品策略。由于中低端智能手机面临内存短缺风险，厂商更加重视高端设备，将利润率置于出货量之上。书本式折叠屏凭借其高端配置和大内存容量，完美契合了这一价值驱动的增长战略。随着市场日益成熟，软件体验和生态系统准备程度将成为产品差异化的核心，而无缝的应用连续性也将成为衡量用户体验的关键指标。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; 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