百度卡位AI入口，文心助手率先跑出四倍增速

潮新闻02-12 11:32

潮新闻客户端记者张云山2026年春节前夕，围绕AI展开的“红包大战”持续升温。流量高峰之下，真正的胜负开始体现在用户规模与使用深度上。最新数据显示，百度文心凭借四倍增长的月活，确立AI入口优势。2月10日，百度文心公布数据：自春节红包活动启动以来，文心助手MAU同比增长4倍；其中，生图功能调用量同比增长50倍，生视频功能同比增长40倍，AI打电话功能增长近4倍。多项核心能力的同步爆发，意味着...

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achieving a four-fold growth rate","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89888":0.6,"09888":1.96,"BIDU":1.96},"content_text":"潮新闻客户端 记者 张云山2026年春节前夕，围绕AI展开的“红包大战”持续升温。流量高峰之下，真正的胜负开始体现在用户规模与使用深度上。最新数据显示，百度文心凭借四倍增长的月活，确立AI入口优势。2月10日，百度文心公布数据：自春节红包活动启动以来，文心助手MAU同比增长4倍；其中，生图功能调用量同比增长50倍，生视频功能同比增长40倍，AI打电话功能增长近4倍。多项核心能力的同步爆发，意味着用户使用正从节日驱动的尝鲜体验，转向高频、真实场景下的持续使用。文心助手MAU同比增长4倍（受访者供图）增长背后，是产品路径的结构性升级。百度没选择单独打造新入口，而是将文心助手深度整合进百度App与搜索主入口，用户无需下载即可轻松使用文心助手AI能力。例如，当用户在百度搜索“春节红包攻略”“年夜饭菜谱”“拜年话术”等内容时，文心助手会直接生成step-by-step答案、详细菜谱，甚至帮用户“打电话”给长辈送祝福。这种“搜索即AI”的无痛转场，让AI从“尝鲜工具”变成了“解决问题的第一选择”。不同AI产品对“中国AI入口有哪些”的回答（受访者供图）更重要的是，依托20多年搜索能力积累，百度在理解用户意图与结果校验方面具备天然优势。相比单纯生成式回答，“搜索+生成”的双重机制，使内容可信度更高，在一定程度上降低了大模型“幻觉”风险。这种底层能力差异，成为用户留存与高频使用的重要基础。高盛指出，百度是最被低估的AI流量入口。若未来搜索流量进一步向订酒店、购票等服务场景转化，百度AI业务估值仍具30%以上的上行空间。在巩固AI入口优势的同时，百度也在加速夯实底层能力与生态布局。近期，百度智能云推出对热门开源AI 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