季度业绩前瞻 | 哔哩哔哩-W：多元内容生态推动增长，预测第四季度营业收入78.74~89.58亿元，同比增长1.8%~15.8%

朝阳永续02-12

分业务来说：1)游戏业务：《三国：谋定天下》作为公司首款非二次元SLG产品大获成功，成为公司历史上最快达到10亿元流水的游戏，推动游戏收入强势反弹。2)广告业务：3Q2025广告收入同比增长23%至25.7亿元，主要广告形式为品牌广告、效果广告和原生广告，伴随拥抱更多垂直领域广告主。华安证券认为：哔哩哔哩-W在25Q3实现营收76.85亿元，同比增长5.2%，经调整归母净利润达到7.86亿元，同比...

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