崔东树：规范汽车行业价格行为将有助于改善购车观望情绪

澎湃新闻02-12

因有效产销时间很短，今年2月车市销量预计将处于年内绝对谷底期。2月12日，中国汽车流通协会乘用车市场信息联席分会（乘联分会）发布的数据显示，1月全国乘用车市场零售154.4万辆，同比下降13.9%。新能源汽车方面，1月新能源乘用车生产达到93.8万辆，同比下降0.6%；1月新能源乘用车批发销量达到86.4万辆，同比下降3.3%；1月新能源乘用车市场零售59.6万辆，同比下降20%。由于市场因素影响...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260212161753a49b8cbd&s=b><strong>澎湃新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>因有效产销时间很短，今年2月车市销量预计将处于年内绝对谷底期。2月12日，中国汽车流通协会乘用车市场信息联席分会（乘联分会）发布的数据显示，1月全国乘用车市场零售154.4万辆，同比下降13.9%。新能源汽车方面，1月新能源乘用车生产达到93.8万辆，同比下降0.6%；1月新能源乘用车批发销量达到86.4万辆，同比下降3.3%；1月新能源乘用车市场零售59.6万辆，同比下降20%。由于市场因素影响...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260212161753a49b8cbd&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"SG9999015986.USD","symbol_name":"LIONGLOBAL DISRUPTIVE INNOVATION \"I\" (USD) 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purchases","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81211":0.6,"516390":1.61,"601633":1.55,"01211":0.9,"GWLLY":1.55,"02333":1.55,"00175":1.57,"GELYY":1.57,"002594":0.6,"BYDDY":0.6,"HYDD.SI":0.6},"content_text":"因有效产销时间很短，今年2月车市销量预计将处于年内绝对谷底期。2月12日，中国汽车流通协会乘用车市场信息联席分会（乘联分会）发布的数据显示，1月全国乘用车市场零售154.4万辆，同比下降13.9%。新能源汽车方面，1月新能源乘用车生产达到93.8万辆，同比下降0.6%；1月新能源乘用车批发销量达到86.4万辆，同比下降3.3%；1月新能源乘用车市场零售59.6万辆，同比下降20%。由于市场因素影响较复杂，近几年年度销量“前低后高”特征较明显，自2020年以来的1月零售同比偏低现象较普遍。乘联分会秘书长崔东树指出，对比来看，今年1月的销量波动处于历年的中间状态，体现出了政策衔接期的特征，不必对销量下降做过多渲染。“自2014年9月开始实施的新能源车购置税免税政策在2025年12月底正式退出后，新能源车市场处于正常恢复期。部分消费者提前在去年12月享受了政策红利，导致1月出现一定的透支效应，这是预期之内的短期波动，不能代表市场长期走势。”崔东树强调。展望2月乘用车市场，乘联分会指出，2月有16个工作日，春节9天假期是历史最长。受春节假期前后汽车消费较淡因素影响，车企还会在春节前后增加休假，因此今年2月的有效产销时间很短，可以预计2月车市销量将会处于年内绝对谷底期。值得一提的是，市场监管总局12日正式发布了《汽车行业价格行为合规指南》，以贯彻落实党中央、国务院关于整治“内卷式”竞争决策部署，进一步规范汽车行业价格行为。对此，崔东树表示，规范汽车行业价格将推动汽车行业高质量发展，对汽车品牌的培育提升有巨大促进意义，也将推动汽车行业从“卷价格”转向“卷品质”。从短期来看，崔东树认为，消费者对汽车价格十分敏感，“卷价格”会让消费者形成“等降价”的思维惯性。而对价格的规范，将为消费者创造一个放心购物的环境，有助于改善购车观望情绪。他直言，消费者的心态对汽车产品的销售有很大影响，消费者观望等待降价也是今年1月汽车销量略低于行业预期的原因之一。乘联分会数据显示，2026年新车上市平稳，叠加“反内卷”工作推进遏制无序降价，1月新能源汽车促销率保持在10.1%，连续5个月保持在10%左右，没有出现以价换量的恶性竞争，有助于维护市场秩序。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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