20亿营收撬动5亿利润！焦点科技：比阿里还早的B2B电商

市值风云客户端02-12

近日焦点科技（002315.SZ）发布2025年全年业绩预告。预计2025年总营收19.20亿，同比增长15.06%；归母净利润5.04亿，同比增长11.73%。公司估价也于1月中旬创历史新高。（来源：市值风云APP）有一说一，这个营收和利润增速不算亮眼，但不到20亿营收就能创造5亿净利润，这个盈利能力确实把风云君馋哭了。焦点科技为啥这么优秀呢？一、中国B2B电商演进的缩影焦点科技1996年于南京...

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Focus Technology: B2B e-commerce earlier than Ali","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89988":0.9,"ALBmain":0.6,"002315":1.96,"BBYY":0.6,"BABW":0.6,"BABX":0.6,"BABA":0.9,"BABO":0.6,"09988":0.6,"KBAB":0.6},"content_text":"近日焦点科技（002315.SZ）发布2025年全年业绩预告。预计2025年总营收19.20亿，同比增长15.06%；归母净利润5.04亿，同比增长11.73%。公司估价也于1月中旬创历史新高。（来源：市值风云APP）有一说一，这个营收和利润增速不算亮眼，但不到20亿营收就能创造5亿净利润，这个盈利能力确实把风云君馋哭了。焦点科技为啥这么优秀呢？一、中国B2B电商演进的缩影焦点科技1996年于南京成立，比阿里巴巴还早了3年，其发展历程基本也是中国B2B电子商务从信息展示向综合服务商、智能化服务演进的缩影。1998年，焦点科技推出核心平台“中国制造网”（Made-in-China.com），以外贸信息服务为核心，成为国内最早从事第三方B2B电子商务平台运营的企业之一。2010年代，焦点科技推出“领动”企业建站、“百卓”采购管理软件等产品，业务从线上信息展示向企业营销、供应链管理环节延伸，矩阵更多元。2023年4月，焦点科技推出中国制造网人工智能代理——AI麦可，通过图文编辑、智能客服、营销推广及买家分析等领域的全面参与，帮助提升卖家成交效率与业绩。2024年，焦点科技又推出面向海外买家的智能采购服务“Sourcing AI 1.0”，通过智能推荐和供应商匹配，帮助全球买家提升采购效率与精准度。以中国制造网为核心，为国内外贸企业与全球买家提供从信息匹配、营销到智能采购的一站式B2B电商服务，这是焦点科技自成立以来就从事的主业。二、AI赋能，重拾两位增长也因此，中国制造网代表B2B业务是焦点科技最核心收入来源。2026年上半年B2B领域营收8.29亿，同比增长18.99%，营收贡献超80%；来自中国制造网的业务收入7.6亿，营收贡献度高达83.02%。（来源：2025年半年报）会员费和以增加曝光为主的增值服务则是中国制造网的主要收入来源。根据2023年接受调研时回复，金牌会员价格3.11万/年，钻石会员是5.98万/年。在业绩预告中，焦点科技表示，截止2025年底中国制造网收费会员数为29,793位，较去年同期增加了2,378位，同比增长8.7%，累计购买过AI麦可的会员数为18,494位（不含试用体验包客户）。（来源：业绩预告）作为参考，截止2020年底的会员数为21,960位，2020年至2025年复合增长率约6.3%。这基本也决定了焦点科技2021年以来的营收增长情况，客观说一点都不亮眼。但2025年全年营收预计增长15.06%，是公司时隔4年后首次重拾两位数增长。（制图：市值风云APP）其背后的逻辑也不难理解，主要是AI对业务和用户的赋能。以AI麦可为例，其官方定位为“面向中国外贸企业的AI智能化服务助手”，核心价值是“赋能企业开拓海外市场”，通过人工智能技术解决外贸企业在跨境经营中的效率痛点。80%左右的整体毛利率也使得焦点科技的盈利能力相当诱人，如果剔除股权激励费用影响，焦点科技2025年归母净利润和扣非净利润将分别同比增长24.10%和25.25%。（制图：市值风云APP）最后，公司的资产负债表也很健康，几乎没有有息负债，不再展开。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2610940669","isCrawlerRequest":true}