亚马逊荷兰站搜索量反超本土巨头Bol

亿恩网02-10

2025年12月，美国电商巨头亚马逊在荷兰的搜索量超越本土电商龙头Bol.com，其在搜索引擎产品轮播中的曝光度也持续提升。据数据平台Productrise分析，通过追踪荷兰市场超100万种产品的搜索结果发现，自2025年10月起，亚马逊在自然购物板块的出现频率已显著增加。此次亚马逊搜索量反超，加之其计划2025至2027年在荷兰投资超14亿欧元，引发市场对Bol.com本土电商领导地位的质疑。...

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