豪掷30亿京东加入除夕红包大战

中国经营报02-12

马年春节临近，春节红包大战竞争升级。　　2月12日，京东正式官宣入局，将于2月16日除夕晚8点开启“月黑风高”超级盛典，投入30亿元红包及实物大奖，进一步点燃春节消费市场热情。　　据了解，此次京东除夕福利活动将从2月16日晚8点持续至2月17日0点，用户无须等待春晚口播，整点即可参与抢购，邀请好友还能提前解锁预约资格。　　消费者可从2月15日起，在京东APP搜索“月黑风高”提前预约心仪商品，锁定...

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war","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"JD":1.95,"09618":1.95},"content_text":"马年春节临近，春节红包大战竞争升级。　　2月12日，京东正式官宣入局，将于2月16日除夕晚8点开启“月黑风高”超级盛典，投入30亿元红包及实物大奖，进一步点燃春节消费市场热情。　　据了解，此次京东除夕福利活动将从2月16日晚8点持续至2月17日0点，用户无须等待春晚口播，整点即可参与抢购，邀请好友还能提前解锁预约资格。　　消费者可从2月15日起，在京东APP搜索“月黑风高”提前预约心仪商品，锁定优惠价格。　　据《中国经营报》记者不完全统计，字节跳动、腾讯、阿里巴巴、百度、京东、快手等多家互联网大厂及主流平台纷纷入局春节红包大战，红包大战总体规模或近百亿元。　　其中，字节跳动以豆包为核心、抖音同步加持，推出科技好礼+现金红包活动；腾讯旗下元宝APP投入10亿元纯现金打造红包活动；阿里巴巴通过通义千问启动30亿元计划且支付宝等生态同步参与；百度依托文心助手投入5亿元，打造跨元宵节的长线活动；京东投入30亿元红包与补贴并结合年货节、除夕实物抢购主打购物抵扣福利；快手则打造了2亿元现金池，以集卡、红包雨等玩法参战。（文章来源：中国经营报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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豪掷30亿 京东加入除夕红包大战

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豪掷30亿京东加入除夕红包大战