壹网壹创预计收购北京联世100%股权，融合共创发力AI

申万宏源02-09

投资要点：壹网壹创公告预案，预计发行股份及支付现金购买资产并募集配套资金，收购北京联世传奇网络技术100%股权。壹网壹创2012年在杭州成立，主营电商全域服务与新消费品牌加速服务，为品牌提供全链路电商运营服务。早期合作国货美妆百雀羚，助力百雀羚15-17年实现天猫双11美妆品类销售三连冠，服务口碑迅速破圈，后续开拓宝洁个护、毛戈平等知名品牌，并于2019年成为天猫六星级服务商并卫冕至今。25年...

网页链接

免责声明：本文观点仅代表作者个人观点，不构成本平台的投资建议，本平台不对文章信息准确性、完整性和及时性做出任何保证，亦不对因使用或信赖文章信息引发的任何损失承担责任。

精彩评论

我们需要你的真知灼见来填补这片空白

发表看法

{"i18n":{"language":"zh_CN"},"isChannel":false,"data":{"share":"https://www.laohu8.com/m/news/2610689146?lang=zh_CN&edition=full","thumbnail":"","is_english":false,"pubTime":"2026-02-09 14:15","share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","id":"2610689146","market":"us","top_or_hot":-1,"title":"壹网壹创预计收购北京联世100%股权，融合共创发力AI","media":"申万宏源","content":"<div>\n<p>投资要点：壹网壹创 公告预案，预计发行股份及支付现金购买资产并募集配套资金，收购北京联世传奇网络技术100%股权。壹网壹创2012年在杭州成立，主营电商全域服务与新消费品牌加速服务，为品牌提供全链路电商运营服务。早期合作国货美妆百雀羚，助力百雀羚15-17年实现天猫双11美妆品类销售三连冠，服务口碑迅速破圈，后续开拓宝洁个护、毛戈平等知名品牌，并于2019年成为天猫六星级服务商并卫冕至今。25年...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260209142829a6e4cb91&s=b\">网页链接</a>\n\n</div>\n","source":"tencent","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>壹网壹创预计收购北京联世100%股权，融合共创发力AI</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n壹网壹创预计收购北京联世100%股权，融合共创发力AI\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-02-09 14:15 北京时间&nbsp;&nbsp;&nbsp;<a href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260209142829a6e4cb91&s=b><strong>申万宏源</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>投资要点：壹网壹创 公告预案，预计发行股份及支付现金购买资产并募集配套资金，收购北京联世传奇网络技术100%股权。壹网壹创2012年在杭州成立，主营电商全域服务与新消费品牌加速服务，为品牌提供全链路电商运营服务。早期合作国货美妆百雀羚，助力百雀羚15-17年实现天猫双11美妆品类销售三连冠，服务口碑迅速破圈，后续开拓宝洁个护、毛戈平等知名品牌，并于2019年成为天猫六星级服务商并卫冕至今。25年...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260209142829a6e4cb91&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"KBAB","symbol_name":"2倍做多BABA ETF-KraneShares","start_time":0,"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260209142829a6e4cb91&s=b","article_id":"2610689146","we_media_id":null,"thumbnails":[],"rights":{"source":"tencent","url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260209142829a6e4cb91&s=b","rn_cache_url":null,"customStyle":"body{padding-top:10px;}#news_title{font-weight:bold;#titleStyle#;}#news_description span{font-size:12px;#descriptionStyle#;}.footer-note{#statement#}","selectors":".mod-LoadTzbdNews, body","filters":".relate-stock, .hot-list, .recom-box, .wx-sou","directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2610689146","pubTimestamp":1770617721,"columns":[],"sourceInfo":{"source_id":"tencent","name":"腾讯"},"weMediaInfo":null,"summary":"投资要点：壹网壹创 公告预案，预计发行股份及支付现金购买资产并募集配套资金，收购北京联世传奇网络技术100%股权。公司与北京联世优势互补，从过往的合作伙伴走向未来的融合共创。同时，深度合作阿里AI战略体系，有望打开合作品牌数量及梯队的天花板。","collect":0,"end_time":0,"defaultTopTitle":"qq.com","property":[],"viewcount":null,"language":"zh","relate_stocks":{"KBAB":"2倍做多BABA ETF-KraneShares","BK4526":"热门中概股","LU0128525689.USD":"TEMPLETON GLOBAL BALANCED \"A\"(USD) ACC","BK4585":"ETF&股票定投概念","LU0501845795.SGD":"瑞银大中华区股票基金P Acc SGD","LU0047713382.USD":"BGF EMERGING MARKETS \"A2\" ACC","BABA":"阿里巴巴","BK4503":"景林资产持仓","LU0052756011.USD":"TEMPLETON GLOBAL BALANCED \"A\" (USD) INC","BK4533":"AQR资本管理(全球第二大对冲基金)","BK4122":"互联网与直销零售","BK4502":"阿里概念","LU0328353924.USD":"UBS (LUX) EQUITY SICAV - GLOBAL EMERGING MARKETS OPPORTUNITY (USD) \"P\" (USD) ACC","LU1880383366.USD":"东方汇理中国股票基金 A2 (C)","LU1048588211.SGD":"Blackrock Asian Dragon A2 SGD-H","BK4535":"淡马锡持仓","BK4505":"高瓴资本持仓","09988":"阿里巴巴-W","LU0072462343.USD":"贝莱德亚洲巨龙基金","BABO":"BABA期权收益策略ETF-YieldMax","LU0072913022.USD":"UBS (LUX) EQUITY FUND -  GREATER CHINA \"P\" (USD) ACC","BK4504":"桥水持仓","LU0797268264.HKD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AT\" (HKD) ACC","BK4538":"云计算","LU0949170772.SGD":"Blackrock Global Equity Income A6 SGD-H","BBYY":"GraniteShares YieldBOOST BABA ETF","IE00BF5LJ272.USD":"Legg Mason Martin Currie - Global Emerging Markets A Acc USD","LU0456842615.SGD":"JPMorgan Funds - Emerging Markets Equity A (acc) SGD","LU0553294199.USD":"BGF GLOBAL EQUITY INCOME \"A5G\" (USD) INC","LU0880133367.SGD":"UBS (LUX) EQUITY FUND CHINA OPPORTUNITY USD \"P\" (SGD) ACC","BABW":"Roundhill BABA WeeklyPay ETF","BK4548":"巴美列捷福持仓","BK4565":"NFT概念","BABX":"2倍做多BABA ETF-GraniteShares","LU1235294995.USD":"FIDELITY GLOBAL TECHNOLOGY \"A\" (USDHDG) ACC","LU0738911758.USD":"Blackrock Global Equity Income A6 USD","LU0918141705.HKD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AM\" (HKD) INC","LU1048596156.SGD":"Blackrock Asian Growth Leaders A2 SGD-H","LU0348814723.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"A\" (USD) INC  NC","LU0545039389.USD":"BGF GLOBAL EQUITY INCOME \"A2\" ACC","LU0106959298.USD":"UBS (LUX) EQUITY FUND - EMERGING MARKETS SUSTAINABLE LEADERS (USD) \"P\" (USD) ACC","BK4220":"综合零售","BK4524":"宅经济概念","BK4581":"高盛持仓","BK4554":"元宇宙及AR概念","LU1242518857.USD":"FULLERTON LUX FUNDS - ASIA ABSOLUTE ALPHA \"I\" (USD) ACC","AI":"C3.ai, Inc.","LU1282648689.USD":"ALLIANZ TOTAL RETURN ASIAN EQUITY \"AMG\" (USD) INC","LU1046422090.SGD":"Fidelity Pacific A-SGD"},"translate_title":"Yiwang Yichuang expects to acquire 100% equity of Beijing Lianshi to integrate and create AI","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"BBYY":0.6,"BABX":0.6,"BABW":0.6,"ALBmain":0.6,"BABA":0.85,"BABO":0.6,"09988":0.6,"AI":0.77,"KBAB":0.6},"content_text":"投资要点：壹网壹创 公告预案，预计发行股份及支付现金购买资产并募集配套资金，收购北京联世传奇网络技术100%股权。壹网壹创2012年在杭州成立，主营电商全域服务与新消费品牌加速服务，为品牌提供全链路电商运营服务。早期合作国货美妆百雀羚，助力百雀羚15-17年实现天猫双11美妆品类销售三连冠，服务口碑迅速破圈，后续开拓宝洁个护、毛戈平等知名品牌，并于2019年成为天猫六星级服务商并卫冕至今。25年业绩拐点已至，预计实现归母净利润9203万元-1.20亿元，同比增长21.10%-57.32%；实现扣非净利润1.01-1.31亿元，同比增长30.35%-69.32%。收购标的北京联世传奇网络技术是一家以AI算法为核心的全域智能营销服务商，为品牌客户提供从策略制定、内容生产到精准投放、效果归因的数字化营销解决方案，助力品牌实现品效合一。为美妆个护、3C数码、服饰等多行业品牌提供跨平台一站式效果广告智能投放服务，与阿里妈妈、巨量引擎等头部流量平台深度合作，是阿里妈妈全域六星合作伙伴。公司与北京联世优势互补，从过往的合作伙伴走向未来的融合共创。在AI广告智能营销领域领先的标的公司将成为上市公司全资子公司，此举将精准补强上市公司电商代运营服务中广告投放这一垂直领域的专业服务能力。交易完成后，上市公司和标的公司可在客户资源方面进行互补及合作，共享研发技术能力和上市公司品牌效应，从而全面提升上市公司主营业务的核心竞争力、盈利能力和长期可持续发展水平。紧跟电商搜索行业趋势，及时进行GEO战略布局。为顺应电商搜索市场从从SEO向GEO演进的趋势，公司及时进行研判与布局。GEO(生成式引擎优化)是依托大模型技术衍生的重要行业演进方向，其商业化推进需要以完整商业生态、商品数据库及强大AI技术底座为支撑，具备这些条件的平台，在布局GEO领域时拥有更显著的优势与更强的推进动力。基于多年深耕阿里平台电商服务的合作经验，以及与平台在AI战略层面的深度共创，公司在GEO内容优化与多平台运营环节形成了差异化竞争力，目前公司已启动专项团队建设，正积极抢抓这一潜在增长机遇，力求在GEO商业化浪潮中占据先机。北京联世在原有SEO积攒的全域六星级服务商的能力，已经建立了帮助品牌从内容广告到品牌广告到效果广告的全链路服务，SEO的归因能力可成为GEO归因能力发展基础，从而帮助公司在GEO的发展中获得有力的技术支撑。壹网壹创是国内知名电商代运营服务商，稳居“天猫六星服务商”行列，合作品牌覆盖美妆、个护、母婴、保健品等多个领域。在全链路精细化服务合作品牌的同时，借助十余年积累的丰富运营与销售数据，搭乘AI东风，贯彻运营层面降本增效的战略。同时，深度合作阿里AI战略体系，有望打开合作品牌数量及梯队的天花板。维持盈利预测，我们预计25-27年归母净利润1.11/1.46/1.81亿元，对应PE为90/69/55倍。维持“增持”评级。风险提示：居民收入预期下行；线上流量瓶颈；行业竞争加剧；AI建设进展不及预期；合作品牌解约或销售下滑。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"corporation,merge","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2610689146","isCrawlerRequest":true}