1亿只LABUBU背后，泡泡玛特正在把“情感补充”做成一门好生意

母婴行业观察02-11

作者：玩具前沿导读：在泡泡玛特2025年年会上，公司披露了一串亮眼的数据：2025年泡泡玛特全球员工伙伴超1万人、注册会员超1亿人、LABUBU全年销量超1亿只、全品类全IP产品销量超4亿只，业务覆盖超100个国家和地区、全球门店超700家、拥有6大供应链基地。全场都在关注泡泡玛特过去一年耀眼的成绩时，创始人王宁将话题引向了一个更宏大的方向——AI时代与泡泡玛特。对于泡泡玛特来讲，AI到底意味着...

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