罚款1.191亿元！快手，还能老铁么？

澎湃新闻02-11

两大核心业务几乎同时遭遇重罚。一个月内，快手两次被罚，先是快手旗下子公司因七类违法行为，被罚款2669.29万元。后是因为色情低俗内容直播问题，被罚款1.191亿元。与此同时，网友发现，去年年中上线的外卖独立窗口下线。6日，北京市互联网信息办公室（简称“北京网信办”）对北京快手科技有限公司（简称“快手”）处警告、1.191亿元罚款处罚，同时责令其限期改正、依法依约处置账号、从严处理责任人。快手本次...

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Kuaishou, can you still be old?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81024":0.6,"KSTmain":0.6,"01024":1.98},"content_text":"两大核心业务几乎同时遭遇重罚。一个月内，快手两次被罚，先是快手旗下子公司因七类违法行为，被罚款2669.29万元。后是因为色情低俗内容直播问题，被罚款1.191亿元。与此同时，网友发现，去年年中上线的外卖独立窗口下线。6日，北京市互联网信息办公室（简称“北京网信办”）对北京快手科技有限公司（简称“快手”）处警告、1.191亿元罚款处罚，同时责令其限期改正、依法依约处置账号、从严处理责任人。快手本次被罚，源于平台出现大量色情低俗内容直播问题。被罚金额高达1.19亿元，引发行业震动。当晚，快手发布致歉声明，称因为技术管理原因导致平台出现大量色情低俗内容，公司深感自责，深表歉意，积极采取多种措施补齐短板。就在一个多月前的2025年12月，快手旗下的成都快购科技有限公司（简称“成都快购”）涉及“七宗罪”被罚没约2669万元。不只如此，此前，快手还因为违规被约谈、责令限期改正、警告等。快手违规不断，且违规似乎也有升级苗头。2025年8月，快手电商平台收到上百份商家投诉，涉及任意罚款、任意仅退款等。2025年9月20日，国家网信办官网披露，近日，针对快手平台未落实信息内容管理主体责任，在热搜榜单主榜扎堆呈现炒作明星个人动态和琐事类词条等不良信息内容，存在泛娱乐化倾向问题，国家网信办指导北京市网信办，对快手平台采取约谈、责令限期改正、警告、从严处理责任人等处置处罚措施。就在当月，国家市场监督管理总局（简称“市场监管总局”）宣布对成都快购立案调查。2025年12月，市场监管总局对成都快购作出罚没款2669.29万元的处罚。2026年1月20日，市场监管总局召开直播电商监管专题新闻发布会，集中发布第五批直播电商领域典型案例，第一例就是成都快购。屡罚不改、违规升级，快手究竟怎么了？快手的核心竞争力源于“老铁经济”下的高黏性、高互动社区。其商业模式与平台治理要求之间是否存在根本性矛盾？快手管理层面临的最大考验是什么？连续两次处罚，对于快手来说意味着什么？对此，多个媒体和书乐进行了一番交流，本猴以为：两次处罚，是一种双重警告，在内容和商业层面的监管部门连续出手，给快手赶紧改正的时间不多了。不过，据此认为老铁经济错了，则是误读。快手商业模式并无问题。所谓老铁经济，不过就是粉丝经济的“土话”，老铁不代表铁粉，只是拉近关系的话术。事实上，快手和其他直播短视频平台越来越像，模式也趋同。只是基于流量焦虑和与抖音的争夺，为了引流而在内容管理上过于放松，造成三俗问题和欺诈行为泛滥。究其所以，是管理问题，而不是模式问题。不得不说，对于内容平台而言，所有的增长，都必须建立在内容安全的基础上。直播短视频平台早已走过了野蛮生长的时代，不差钱的平台，本就应该不断技术改造、技术升级，来保证更好的内容安全。所以，现在留给管理层最大的问题在于选择。到底是让快手慢下来小步快跑，精耕细作。还是继续狂飙突进野蛮增长，让内容的漏洞随时崩盘。这是一个舍得问题，只有舍了既有管理模式，才会有一个黏性真正优质内容的长久平台。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":1,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2610653986","isCrawlerRequest":true}