谷歌通过Gemini、UCP与Direct Offers重构AI电商基础设施

DoNews02-10

过去两年，AI+电商讨论多聚焦OpenAI与ChatGPT，而谷歌正系统性重构其电商技术栈，推动智能体商业（Agentic Commerce）落地。其核心动作包括：苹果选择Gemini为新一代Siri提供核心AI能力，覆盖全球数亿iPhone设备；推出开源标准Universal Commerce Protocol（UCP），统一AI Agent与零售平台在商品发现、结账及售后等环节的交互协议；...

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