亚马逊加码拉美市场：墨西哥站2026年大规模下调费用

亿邦动力02-10

【亿邦原创】日前，亚马逊全球开店宣布，2026年将持续深化深化对墨西哥站的投入，并为此推出大规模的费用下调方案。自2月17日起，通过墨西哥站配送渠道销售的每件商品平均费用将降低19.00墨西哥比索（约1美元）。据悉，此次亚马逊墨西哥站的费用变更涉及三个方面：一是FBA配送费，二是订阅费，三是FCF分期付款手续费。FBA配送费上，自2026年2月17日起，对于价格低于299 MXN（约$16.93）...

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降至75MXN（约$4.25）FCF分期付款手续费方面，自2026年2月17日起，价格高于299MXN（约$17.39）的亚马逊物流产品，免除FCF分期付款3%手续费。根据Statistia的数据，墨西哥是拉美第二大电商市场，2025年电商收入预计达239亿美元，年均增长率13%。而亚马逊作则是最受墨西哥消费者欢迎的电商品牌之一。自2015年7月亚马逊向全球卖家开放后墨西哥站点，近年来更是在墨西哥市场持续发力。从2024年下半年开始，亚马逊墨西哥站就在持续扩大本地仓储和配送网络，为后续的物流提速奠定基础。2025年，亚马逊墨西哥站则从本地化运营体系升级、“北美联合库存”打通跨境物流快车道、本地化支付融合与分期付款系统开放三大方向上推动业务发展。比如，2025年亚马逊完成了墨西哥站Prime配送网络的新一轮升级，将墨西哥70%城市纳入“次日达”体系；本地页面西班牙语翻译进一步本土化，同时为卖家提供AI驱动的西语商品描述建议系统等。“北美联合库存计划（NARF）”则在2025年覆盖了超过90%的热销目录商品，使得美国站FBA库存商品可以无缝对接至墨西哥站。此外，为了匹配当地消费习惯，亚马逊还与当地银行的分期支付系统对接，并积极推进与本地支付平台的直连等。此次，在2026年开年之际，亚马逊墨西哥站就推出大规模的费用下调方案，向墨西哥市场的卖家和消费者同时释放利好，无疑是一次激活市场增长的进攻性策略，也传递出亚马逊希望通过降低全链路成本来提升其在墨西哥市场竞争力的明确信号。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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