两轮智能电动车跻身年轻人“年货”潮流选品

广州日报02-10

年味渐浓，年货市场也在悄然发生着迭代升级。记者留意到，智能电动车凭借短途通勤的实用性、高颜值与智能化体验，正一举成为马年潮流年货“新贵”。数据显示，九号智能电动车新春销量涨势喜人，尤其是广东市场取得超3成的同比增长。不限摩的城市，智能电动摩托车的总体销量占比，增长超过8成。　　“一代人有一代人的年货。”一位广州95后消费者表示，智能电动车已不仅仅是“代步工具”，更成为自己集个性、品位、社交等多元...

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href=http://finance.eastmoney.com/a/202602103646666230.html><strong>广州日报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>年味渐浓，年货市场也在悄然发生着迭代升级。记者留意到，智能电动车凭借短途通勤的实用性、高颜值与智能化体验，正一举成为马年潮流年货“新贵”。数据显示，九号智能电动车新春销量涨势喜人，尤其是广东市场取得超3成的同比增长。不限摩的城市，智能电动摩托车的总体销量占比，增长超过8成。　　“一代人有一代人的年货。”一位广州95后消费者表示，智能电动车已不仅仅是“代步工具”，更成为自己集个性、品位、社交等多元...</p>\n\n<a href=\"http://finance.eastmoney.com/a/202602103646666230.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0348766576.USD","symbol_name":"ALLIANZ LITTLE DRAGONS \"A\" (USD) 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goods\"","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"09992":0.81},"content_text":"年味渐浓，年货市场也在悄然发生着迭代升级。记者留意到，智能电动车凭借短途通勤的实用性、高颜值与智能化体验，正一举成为马年潮流年货“新贵”。数据显示，九号智能电动车新春销量涨势喜人，尤其是广东市场取得超3成的同比增长。不限摩的城市，智能电动摩托车的总体销量占比，增长超过8成。　　“一代人有一代人的年货。”一位广州95后消费者表示，智能电动车已不仅仅是“代步工具”，更成为自己集个性、品位、社交等多元属性于一身的日常生活“搭子”。　　九号电动车等主流品牌搭载APP互联功能，可远程控车、查询电量，兼顾续航优势，适配城市短途出行。今年年货节期间，九号电动车N3 85c凭借大电机提速稳、爬坡强，智能解锁和防盗等特点，销量居前；M85c则凭借扎实的长续航、不用频繁充电以及减震舒适等特点，受到很多看重续航与舒适的用户的青睐；同样受到年轻人追捧的还有N3 70c、Q70c等多款产品。　　平台数据还显示，除了智能电动两轮车外，潮玩文创与国潮好物凭借情绪价值与社交属性持续走热。泡泡玛特等品牌的马年专属潮玩盲盒、IP手办，成为年轻人传递祝福的社交媒介。据淘宝数据，近一个月马年文创、马年礼物搜索量同比增长240%，泡泡玛特马年专属盲盒开售即售罄。国潮文创同样爆发，磁吸春联、马年生肖摆件等产品销量同比增长显著，绝大多数消费者为18—30岁年轻人；在九号电动车的用户社区，一套带着非遗特色的甲马主题的冰箱贴，同样受到很多年轻车主的喜爱，这些文创产品共同让传统文化焕发潮流活力。业内人士称，年轻人买单的核心是追求情感共鸣与个性表达。 　　有专家分析认为，不同于传统年货聚焦酒水、高热量食品、服饰的模式，随着90后和00后成为年货置办“主力军”，九号智能电动车、泡泡玛特潮玩、健康低GI轻食等好物一齐跻身潮流年货，彰显出年轻群体理性与感性交织的消费新趋势。　　整体来看，当代年轻人的“潮流年货”选择呈现鲜明偏好。一方面，高频实用成核心原则，调研显示，年轻消费者拒绝“一次性、面子礼”，更青睐利用率高、能提升生活质感的产品；另一方面，颜值、性价比与情绪价值是核心考量。相关调研显示，年轻人选购年货时，“理性务实+感性追求”的逻辑正重塑年货市场格局。（文章来源：广州日报）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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