汽车业务持续低迷，特斯拉任命全球销售主管

鞭牛士02-11

2月11日消息，据彭博社报道，特斯拉已任命其欧洲、中东和非洲（EMEA）副总裁乔·沃德负责全球销售运营。此举正值特斯拉汽车业务持续低迷之际，尤其是在欧洲，过去两年销量大幅下滑。沃德已领导特斯拉欧洲、中东和非洲地区的运营五年多，现在他将负责公司全球的销售、服务和交付组织。他是一位特斯拉老将，2010年加入公司时在英国担任物流实习生，之后于2012年调往荷兰领导销售管理部门。特斯拉销售领导层频繁更迭...

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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260211084636a4957f75&s=b><strong>鞭牛士</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>2月11日消息，据彭博社报道，特斯拉已任命其欧洲、中东和非洲（EMEA）副总裁乔·沃德负责全球销售运营。此举正值特斯拉汽车业务持续低迷之际，尤其是在欧洲，过去两年销量大幅下滑。沃德已领导特斯拉欧洲、中东和非洲地区的运营五年多，现在他将负责公司全球的销售、服务和交付组织。他是一位特斯拉老将，2010年加入公司时在英国担任物流实习生，之后于2012年调往荷兰领导销售管理部门。特斯拉销售领导层频繁更迭...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20260211084636a4957f75&s=b\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"TSL","symbol_name":"1.25倍做多TSLA 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slump","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"TSL":0.6,"TSLI":0.6,"TSLO":0.6,"07766":0.6,"TSLW":0.6,"TSLZ":0.6,"CRSH":0.6,"TSLT":0.6,"TSLP":0.6,"TSLY":0.6,"TESL":0.6,"TSII":0.6,"TSDD":0.6,"TSLQ":0.6,"TSLS":0.6,"TSLR":0.6,"TSLG":0.6,"TSYY":0.6,"TSLA":1.98},"content_text":"2月11日消息，据彭博社报道，特斯拉已任命其欧洲、中东和非洲（EMEA）副总裁乔·沃德负责全球销售运营。此举正值特斯拉汽车业务持续低迷之际，尤其是在欧洲，过去两年销量大幅下滑。沃德已领导特斯拉欧洲、中东和非洲地区的运营五年多，现在他将负责公司全球的销售、服务和交付组织。他是一位特斯拉老将，2010年加入公司时在英国担任物流实习生，之后于2012年调往荷兰领导销售管理部门。特斯拉销售领导层频繁更迭此次任命是在特斯拉又一位高管离职之后做出的。自去年7月以来一直领导销售业务的拉杰·杰甘纳坦（Raj Jegannathan）于周一宣布，他将在为公司效力13年后离职。据报道，杰甘纳坦主要是一名工程主管，后来晋升为 IT、人工智能基础设施、应用程序、信息安全和车辆服务运营副总裁，他与马斯克的关系日益密切，并被选中接替特洛伊·琼斯，后者在公司担任北美销售副总裁 15 年后离职。2025 年夏季，特斯拉北美业务的两名高管离职后，这位出人意料的销售和服务主管被任命为特斯拉北美业务的最高负责人。这是特斯拉资深高管大规模离职潮的一部分，其中包括 Cybertruck、Model 3 和 Model Y 的车辆项目经理，以及马斯克最信任的助手之一 Omead Afshar，他在离职前曾短暂负责销售工作。欧洲销售额自由落体式下滑沃德肩负起全球重任，而特斯拉正面临其在欧洲最严重的销售危机。这家汽车制造商仅在德国，2025 年的欧洲销量就暴跌了 48%，而且这一下滑趋势还将持续到 2026 年。英国1月份销售额暴跌57%。荷兰报告下降了67%。法国下跌42%。该公司没有推出新车型，也没有对现有车型进行重大更新，而且首席执行官埃隆·马斯克的政治活动疏远了许多欧洲买家。提拔沃德领导全球销售是一个耐人寻味的选择。一方面，他是特斯拉的资深员工，在公司工作超过15年，拥有丰富的区域运营管理经验。另一方面，他却被调离了特斯拉业绩最差的地区。不过公平地说，很难将特斯拉的需求问题归咎于销售和服务部门。特斯拉上季度汽车业务收入约占公司总收入 249 亿美元的 70%，因此，无论马斯克多么热衷于谈论人工智能和无人驾驶出租车，让销售重回正轨都至关重要。但销售领导层频繁更迭并不是特斯拉需求问题的根本原因；它仅仅是一个表象。换句话说，沃德在那里只是尽力减缓特斯拉汽车部门这艘正在下沉的船的速度，而马斯克则一路狂奔，朝着特斯拉成为一家机器人和人工智能公司的梦想前进。（鞭牛士、电车界编译）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"executive","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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