美团数据：00后“朋克养生”崛起，解酒护肝产品消费增幅领跑各年龄段

大众日报02-09

春节将至，年货采买进入高峰期。与往年相比，今年消费市场呈现一个鲜明趋势——“健康”不再是年货清单上的点缀，而是贯穿送礼、自用、家庭储备的核心主线。一场从“送健康”到“囤健康”，再到“管健康”的消费升级浪潮，正在春节前悄然兴起。美团医药健康数据显示，今年春节，健康消费已成老中青三代人的共同选择。总体来看，各年龄段人均健康消费金额同比均有所提升，其中95后已成为健康品消费主力，30-35岁用户占比接近...

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groups","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"83690":0.9,"HMTD.SI":0.6,"03690":1.95,"METmain":0.6,"MPNGY":1.95},"content_text":"春节将至，年货采买进入高峰期。与往年相比，今年消费市场呈现一个鲜明趋势——“健康”不再是年货清单上的点缀，而是贯穿送礼、自用、家庭储备的核心主线。一场从“送健康”到“囤健康”，再到“管健康”的消费升级浪潮，正在春节前悄然兴起。美团医药健康数据显示，今年春节，健康消费已成老中青三代人的共同选择。总体来看，各年龄段人均健康消费金额同比均有所提升，其中95后已成为健康品消费主力，30-35岁用户占比接近三成。阿胶订单量增长4倍，解酒护肝产品00后增速居首从热销品类来看，健康品仍然是春节前夕增速最快的品类之一。自腊八以来，美团买药平台上阿胶订单量环比增长近4倍，连续多年稳居春节健康品“顶流”。此外，蛋白粉订单量环比增长118%，氨糖软骨素环比增长近80%，复方阿胶浆、碳酸钙维D3元素片等产品订单量增速也超过50%。强身健体，成为马年广大用户的共同期盼。值得关注的是，更年轻的消费力量正加速涌入健康市场。春节前后聚会应酬增多，酒水消费迎来高峰，带动解酒护肝类产品需求显著上升。美团买药数据显示，夜间9点-11点为解酒药下单高峰。在解酒护肝产品的整体用户中，20-25岁的00后群体交易增幅达43%，居各年龄段之首，折射出年轻一代社交、保养两不误的“朋克养生”心态。从地域分布来看，健康消费呈现“核心城市引领、区域中心提速”的鲜明特征。美团买药数据显示，上海、广州、成都稳居健康品订单量前三，其中上海节前健康品订单量环比增长125%，领跑全国。与此同时，合肥、烟台等区域中心城市的增速也接近100%。美团买药相关负责人表示：“根据往年经验，腊八之后各地用户开始提前采购健康品。‘即买即得’的即时零售服务，将健康品消费从‘计划性采购’转变为‘场景化即时馈赠’，尤其契合春节走亲访友时临时起意的赠礼需求。预计小年至春节假期期间，订单峰值将更加突出。”慢病人群关注长假备药，平台多项举措保供除了健康礼品消费升温，春节长假将至，慢病患者及家庭常用药的用药保障也成为大家普遍关注的焦点。专家提醒：“过年吃药不吉利”“应酬多容易漏服”“自觉好转就自行减药”……这些是节日期间常见的用药误区，尤其对高血压、糖尿病等冬季病情易波动的慢病患者而言，节假日更需绷紧“健康管理”这根弦。美团买药数据显示，春节前夕，子女为父母远程备药、出行应急用药等场景订单量持续上涨，快递电商服务中“帮买”订单量也呈现增长趋势，其中高血压、糖尿病、脑血栓、高血脂等冬季慢病常用药增速尤为明显。同时，在即时用药场景下，“为TA买药”服务节前订单量增长超1倍。“每次回家前，除了给父母带礼物，提前备好他们常用的慢病药也成了我的习惯。我会先在网上选购一些原研好药，到家后第一件事就是检查家里的药箱，清理过期药品，再补充一些医生推荐的创新好药。对我们来说，父母的健康，就是新年最重要的事。”一位山东市民这样分享他的备药日常。据了解，针对春节期间部分药店营业时间调整、偏远地区购药不便等情况，美团买药联合药企、连锁药店等生态伙伴推出“春节不打烊”保障计划，全力守护用户健康过年。在服务侧，平台“秒问医生”板块提供24小时三甲医院医生在线咨询服务，帮助用户快速明确病因、科学用药。在供给侧，平台结合用户需求趋势为合作药店提供经营指引，并对部分24小时药店给予运营扶持与运力保障，满足夜间用药需求。此外，美团自营大药房也将照常营业，保障用户节前备药、家庭囤药需求。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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