快手(01024)与总台《2026年春节联欢晚会》达成合作

智通财经02-09

智通财经APP获悉，2月9日，快手(01024)宣布与中央广播电视总台《2026年春节联欢晚会》达成合作。用户打开快手搜索“春晚”，即可提前预约马年央视春晚直播。春晚期间，快手将通过直播、点播及短视频等多种内容形态，呈现2026年央视春晚全程内容，同时支持历年春晚节目回看，满足全球华人对这场年度视听盛宴的多样化观看需求。春节期间，快手还将上线红包互动活动，摇一摇即可领红包，除夕当天还有全天红包雨，...

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