独占全球手机九成利润苹果的超级“炼金术”

中国家电网02-09

2026年1月30日，苹果公司发布的2026财年首季财报显示，营收与净利润同比大幅增长，平均日赚超4.6亿美元。在智能手机市场增长放缓时，苹果以不到两成出货量攫取超八成利润，2025年这一比例甚至达91%，其利润密码值得深挖。苹果硬件战略独具匠心，将电子产品打造成奢侈品，实现从使用价值到符号价值的跃迁。走进苹果旗舰店，不少消费者认为其产品是身份标识。从乔布斯时代起，苹果就精心营造“科技+奢侈品”...

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独占全球手机九成利润 苹果的超级“炼金术”

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独占全球手机九成利润苹果的超级“炼金术”