亚马逊与出版商洽谈AI内容交易平台

环球市场播报02-10

据两位与亚马逊沟通过该项目的人士透露，亚马逊已向出版行业高管表示，计划推出一个内容交易平台，让出版商可以将内容出售给提供 AI 产品的公司。　　这场讨论的背景是，出版商与 AI 公司正就 AI 企业如何获取线上内容展开博弈 —— 无论是用于模型训练，还是回答用户查询。出版商一直在争取按内容使用量计费的报酬模式。上周，微软刚刚推出一项连接出版商与 AI 采购方的服务。　　亚马逊云科技（AWS）将...

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href=https://finance.sina.com.cn/stock/usstock/c/2026-02-10/doc-inhmitaa4440934.shtml><strong>环球市场播报</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>据两位与亚马逊沟通过该项目的人士透露，亚马逊已向出版行业高管表示，计划推出一个内容交易平台，让出版商可以将内容出售给提供 AI 产品的公司。\n　　这场讨论的背景是，出版商与 AI 公司正就 AI 企业如何获取线上内容展开博弈 —— 无论是用于模型训练，还是回答用户查询。出版商一直在争取按内容使用量计费的报酬模式。上周，微软刚刚推出一项连接出版商与 AI 采购方的服务。\n　　亚马逊云科技（AWS）将...</p>\n\n<a href=\"https://finance.sina.com.cn/stock/usstock/c/2026-02-10/doc-inhmitaa4440934.shtml\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU1868836757.USD","symbol_name":"CT (LUX) I AMERICAN FUND \"2\" (USD) 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在介绍出版商可使用的产品时，将该平台与 Bedrock、Quick Suite 等核心 AI 工具归为一类。\n　　亚马逊发言人表示，公司 “已在多项业务领域与出版商建立了长期、创新的合作关系”，包括 AWS 云服务、零售、广告、AI 和 Alexa。“我们始终在一起创新，以最好地服务客户，但目前就此话题暂无具体信息可以分享。”\n　　出版商越来越多地抱怨，AI 聊天和 AI 驱动的搜索摘要普及后，搜索引擎导向其网站的流量减少，损害了阅读量和广告收入。例如，《华盛顿邮报》上周裁员时，就将部分原因归咎于搜索流量下滑和生成式 AI 兴起。\n　　出版商的困境也引发了法律纠纷。例如，去年 9 月，《滚石》杂志母公司 Penske Media 起诉谷歌，称其在搜索结果中加入 AI 摘要损害了公司收入。谷歌已申请驳回诉讼，辩称其没有义务向 Penske 导流，也没有义务按对方偏好的条件合作。\n　　包括亚马逊在内的企业已直接与部分出版商签署 AI 相关授权协议，通常为固定费用交易。据报道，亚马逊每年向《纽约时报》支付超过 2000 万美元，以在 Alexa 助手中使用新闻文章、NYT Cooking 食谱等内容，并训练其 AI 模型。\n　　亚马逊上周推出免费版 Alexa + 聊天机器人时表示，已与包括《华盛顿邮报》、《福布斯》、《时代》周刊在内的 200 多家媒体合作，为 Alexa 提供内容。任何拥有亚马逊账号的用户现在都可以通过网页浏览器访问免费版，但会有使用量限制。\n　　出版商正越来越多地寻求按 AI 公司使用内容的频次付费的模式，他们认为这是更可持续的商业模式，会随着用户 AI 使用量的增长而扩大收入。\n　　为出版商提供网站运营支持的 Cloudflare 和 Akamai，已于 2025 年下半年开始提供工具，帮助出版商阻止 AI 爬虫抓取内容，并向 AI 公司收取访问费用。AWS 也有类似服务 CloudFront。\n　　微软方面已于去年开始试点自家交易平台，已接入 People Inc．、康泰纳仕（Condé Nast）等出版商。上周宣布全面推出时表示，在向外部采购方开放前，已通过微软 Copilot 商业版和消费版测试该平台。\n　　但要让 AI 公司配合付费，仍存在一些技术难题。例如，部分 AI 爬虫有时会伪装成人类访问，阻碍内容保护措施。\n　　多位出版行业高管表示，总体而言，出版商担心内容交易平台的AI 采购方需求不足。以微软为例，目前仅公开点名雅虎一家内容采购方（雅虎 1 月底推出了新的 AI 搜索聊天机器人）。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：郭明煜","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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