八马茶业加码即时零售：千家美团闪购官方旗舰店上线年货补贴

市场资讯02-09

炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！　　春节茶叶消费旺季来临之际，茶行业加速布局即时零售。　　2月9日，茶行业头部品牌八马茶业宣布与美团闪购升级合作。从2023年达成官方合作至今，八马茶业入驻美团闪购的官方旗舰店数量快速增至超3000家，即时零售成为茶业品牌确定性的新增长点。2026 年，八马茶业将继续深化与美团闪购的合作，在更多城市上线闪购官方旗舰店，...

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subsidies","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"MPNGY":1.91,"METmain":0.6,"HMTD.SI":0.6,"03690":1.91,"06980":1.95},"content_text":"炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 　　春节茶叶消费旺季来临之际，茶行业加速布局即时零售。\n　　2月9日，茶行业头部品牌八马茶业宣布与美团闪购升级合作。从2023年达成官方合作至今，八马茶业入驻美团闪购的官方旗舰店数量快速增至超3000家，即时零售成为茶业品牌确定性的新增长点。2026 年，八马茶业将继续深化与美团闪购的合作，在更多城市上线闪购官方旗舰店，优化组合产品矩阵，让更多用户享受 “30 分钟享好茶” 的即时服务，推动茶行业即时零售生态的持续扩容。\n▲茶叶年货在美团闪购热销。图为北京某八马茶业门店。（摄影：良志）\n　　“春节是茶叶消费旺季，我们观察到，越来越多年轻消费者习惯茶叶即买即饮，选择闪购茶叶年货。”八马茶业相关负责人表示，品牌方将和美团闪购上线神价活动。春节前，消费者可在美团闪购八马茶业官方旗舰店领取春节神券，购买五福临门等应季明星组合茶礼，可获专属优惠价格。\n　　据美团闪购相关负责人介绍，当前传统茶行面临人力、租金成本高及竞争内卷等问题。去年以来，美团闪购通过官方认证、礼袋打标、帮助商家精准选品选址等举措，结合春节、春茶季等节点营销，推动茶叶品类快速增长，从时间、空间、营销三方面为茶行打造第二增长曲线。茶品牌官方旗舰店在美团闪购新客占比达70%，增量效果显著。\n　　“以八马茶业为例，品牌在美团闪购实现了‘需求洞察-匹配产品-高效履约’的链路升级，打造了马到成功金骏眉等多款即时零售爆品，让非遗茶文化走进更多年轻消费者。” 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