连签20多家大牌！首家NAJ京东养车改装中心在武汉开业

虎投财经02-09

“虎投财经”获悉，1月底，京东汽车旗下首家“NAJ京东养车改装中心”在武汉正式开业运营，这场筹备已久的线下布局落地，不仅填补了京东在专业汽车改装领域的空白，更标志着其从汽车后市场到全产业链的布局持续加深，一步步完善“车生态”的野心彻底显露。作者 | XJ01首店配置拉满汽车改装正成为消费新热点。随着2025年《汽车改装技术规范指引》等政策落地，叠加年轻群体对汽车个性化的需求释放，国内汽车改装行业...

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The first NAJ Jingdong car maintenance and modification center opens in Wuhan","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"09618":1.95,"JD":1.95},"content_text":"“虎投财经”获悉，1月底，京东汽车旗下首家“NAJ京东养车改装中心”在武汉正式开业运营，这场筹备已久的线下布局落地，不仅填补了京东在专业汽车改装领域的空白，更标志着其从汽车后市场到全产业链的布局持续加深，一步步完善“车生态”的野心彻底显露。作者 | XJ01首店配置拉满汽车改装正成为消费新热点。随着2025年《汽车改装技术规范指引》等政策落地，叠加年轻群体对汽车个性化的需求释放，国内汽车改装行业迎来发展新机遇。2020至2022年，我国汽车改装市场规模从705亿元增长至935亿元，年均复合增长率达16.3％，据汽车合规改装联合推进办公室测算，预计2025年该市场整体规模将突破1600亿元。日前，京东汽车旗下首家“NAJ京东养车改装中心”全国首店正式开业，选址颇具巧思，落位于武汉市硚口区源博大道，紧邻解放大道工农兵路主干道，距宜家中心仅70米，交通便捷且消费场景集中，1235平方米的超大空间内设置了13个专业工位，规模在国内专业改装门店中位居前列。首店的核心亮点的是强大的品牌阵容加持。开业现场，京东汽车与布雷博、倍适登等20多家国际知名改装品牌集中签约，搭建起品牌直供的供应链体系，覆盖减震器、悬挂、刹车、轮毂等核心改装品类，上百种品牌配件一应俱全。值得一提的是，此次改装中心落地，更像是京东汽车全产业链布局的重要铺垫，而早在2025年，京东踏足造车领域的消息就已引发行业热议。2025年11月，京东联合广汽集团、宁德时代打造的首款纯电车型埃安UTsuper正式下线量产，售价锁定10万元以下大众市场，标志着其以“供应链组局者”身份切入造车赛道，联动广汽的制造实力与宁德时代的电池技术，构建起“零售+制造+能源”的跨界造车范式，此次改装中心的落地，更是打通了“造车-用车-改车”的全链路闭环。02双重“BUFF”加持京东将全国首店落子武汉，绝非偶然，核心是看中了这座城市的双重核心优势，精准踩中产业与区位的黄金节点。其一，武汉的华中辐射能力无可替代。作为“九省通衢”的交通枢纽，武汉对华中地区的覆盖力极强，能快速辐射河南、湖南、江西等周边省份的改装市场。正如京东养车改装全国负责人陈龙所言，武汉的区位优势在华中首屈一指，加上本地扎实的客户基础和浓厚的首店经济氛围，能快速打响全国首店的品牌影响力。更重要的是，武汉拥有庞大的改装车爱好者群体，几乎每周都有线下聚会，为改装业务提供了肥沃的市场土壤。其二，武汉成熟的造车产业生态，为改装业务提供了坚实支撑。作为国内重要的汽车产业重镇，武汉聚集了东风系、广汽埃安等整车企业，以及众多汽车零部件配套厂商，形成了从研发、制造到后市场服务的完整产业链。完善的产业配套能为改装中心提供高效的配件供应、技术支撑与人才储备，降低运营成本的同时提升服务专业性。尤其是在新能源汽车领域，武汉的产业布局与京东汽车的新能源改装业务高度契合，既能承接本地新能源车主的改装需求，也能依托产业优势探索更多改装创新方案。未来，随着改装连锁模式的复制推广，叠加造车业务的持续推进，京东汽车有望构建起“买车——养车——改车——换车”的全周期服务生态。而武汉凭借区位与产业优势，也将成为京东汽车深耕华中、辐射全国的核心枢纽，双方的双向赋能，或将改写国内汽车后市场与新能源造车的竞争格局。本文来源虎投财经，未经许可，请勿转载。青年创业合伙人社区  |  青伙App创业大数据平台  |  虎投财经、汇企通小程序大学之城直播基地  |  武汉虎投众创空间  |  武汉","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":1,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2610394356","isCrawlerRequest":true}