GSquared CIO大赞麦当劳(MCD.US)：凭“极懂消费者”赢下性价比之战，Chipotle(CMG.US)则节节败退

智通财经02-12

智通财经APP获悉，GSquared私人财富首席投资官维多利亚·格林表示，麦当劳(MCD.US)正凭借精准的定价策略与高密度促销活动，在快餐赛道中跑赢同行，而主打“轻奢”的Chipotle(CMG.US)则在这一轮价值导向的消费潮中明显掉队。她称，麦当劳对其客户群体的深度理解正造就同店销售持续增长，而Chipotle等竞争对手则难以与价值敏感型消费者建立连接。格林在接受采访时直言：“...

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