一条不存在的 AI耳机广告，为什么惊动 OpenAl总裁？

爱范儿02-10

每年的美国“春晚”超级碗广告时间，都是科技公司的兵家必争之地，即使只能露面个 30 秒，也足以成为全球网友的谈资，不用担心没热度。但对于当下的当红炸子鸡 OpenAI 来说，不管做不做广告，热度也会自己找上门：前脚刚被对家 Claude 用广告嘲讽，后脚又传出消息，称 OpenAI 其实做了一条广告，最后却紧急撤档。一条早有预谋的假广告Reddit 上一位自称是 OpenAI 员工的用户发帖，称...

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的首个硬件产品——一个闪亮的扁状球体装置，以及一个佩戴着开放式耳机的男子。这条“广告”一出，立刻在各大社交媒体引发了大量转发，很快也引发了 OpenAI 警觉。OpenAI 总裁 Greg Brockman 转发了相关的推文，直接评论“假新闻”；公司的发言人也表示“这完全是假的”。不过也有一些网友并不买账，认为这个视频质感实在太好，不像 AI 生成。官方下场辟谣后，这个 Reddit 帖子也被火速删除。The Verge 通过Internet Archive 互联网档案馆追溯，发现发帖者才注册一年多，而一年前他还发帖，想在圣莫尼卡当一名簿记员，如果想在一年后“跨界”成为成为头号 AI 公司的广告工作人员，几乎不太可能。▲ 原帖，现已被删除，账号也被隐藏值得一提的是，这条“假广告”并不是一次临时兴起的恶作剧，看起来更像是有组织有预谋的造谣——视频精良的制作水平也侧面印证了这点。一些 X 博主分享，他们在一周前收到了一封邮件，请求推广一条 OpenAI 硬件预告的推文，还附上了 1000 多美元的报酬；一位商业媒体编辑还指控，有一篇报道这个假广告的虚假报道盗用了自己的名字。一条信源都站不太住的假视频，就能引发这么多关注，恰恰也表明了，我们真的很想知道，OpenAI 这款极度保密的硬件产品，究竟会是什么。“耳背”耳机和一支笔，OpenAI 的新硬件确实有点不同目前，OpenAI 确实在潜心打磨首款硬件产品，希望能在今年晚些时候展示，近日也曝光了不少新信息。有意思的是，根据 The Information 爆料，OpenAI 硬件背后的团队，除了 64 亿收购的 Jony Ive 硬件公司 io 之外，还有不少苹果出身的原班人马， 覆盖 iPhone、iPod、AirPods、Apple Watch 等多个品类。OpenAI 甚至连苹果的组装商都没有放过，已经和富士康、立讯精密、歌尔等企业取得了联系，不过 OpenAI 目前更希望产品能在中国之外的地区进行组装。目前最大的疑问是，这款和“iPhone 之父”Jony Ive 联手打造的 AI 新硬件，究竟会是一个什么东西？根据 OpenAI 和 Jony Ive 等人透露，这款产品将相当简约，“比 iPhone 更简单”，并体现 OpenAI 对 AI 物理交互形式的重新思考。综合多方信源，OpenAI 可能不只会推出一种设备，至少会有一款耳机，和一支“笔”。由于各种零部件的成本上升，2026 年对于传统终端厂商来说已经不算好过，更不用提 OpenAI 这种硬件新手。根据 X 博主@智慧皮卡丘 的爆料，由于高带宽内存短缺导致 2nm 芯片所需的高内存成本过高，原计划的全功能“类手机”硬件计划已经被推迟。OpenAI 将在 2026 推出一款名为“DIME”，中文原意为“10 美分硬币”的 AI 音频产品，它将是原定产品的“简化版本”——全功能的版本将在元器件成本下降后推出。▲ “假广告”中的 DIME 耳机这款产品就是此前代号为“Sweetpea”的 OpenAI 产品，虽然“AI 耳机”这样的概念不算新鲜，市面上也有不少类似产品，但来自供应链的信息显示，这款产品在不少层面都颇具巧思。首先，它不是传统耳机的“入耳式”或者“半入耳式”之类的佩戴方式，而是贴在耳朵背后，并且也并非“骨传导”方式进行传音。▲ 图源：智慧皮卡丘这个“耳背耳机”采用胶囊形状，作为充电仓的“主体”部分搭载 2nm 处理器。至于“Dime”能实现什么功能，目前还不清晰。 除了预料之中能更直接地呼出 ChatGPT 语音模式进行交互，还有消息称，OpenAI 想让 DIme 能直接通过语音的方式，直接用语音给 iPhone 的 Siri 下达指令，打通生态壁垒。另一款硬件“AI 笔”，则更是一款迷雾重重的设备。根据 Wccftech，这款内部代号为“Gumdrop”（中文：橡皮糖）的设备，没有专门的屏幕，内置摄像头、麦克风等传感器实现情境感知，能端侧运行 OpenAI 定制的 AI 模型，也能云端计算。▲ 一个假想图虽然形态是“笔”，但 Gumdrop 大概率不会像一支传统的钢笔，更接近一个“iPod Shuffle”，猜测可能会类似 Plaud NotePin 录音笔，一个长条状、可以挂在脖子或手腕上的设备。Gumdrop 的功能很可能也会和书写相关：能够将手写笔记转换为文本，或者捕捉数字设备上的文字，将其上传 ChatGPT 进行处理。由于需要云端计算，它也能和智能手机进行通讯。有意思的是，Jony Ive 和 Sam Altman 都是“爱笔之人”，在数字时代下还坚持收藏钢笔以及手写，似乎又给这个爆料平添了几分可信度。不管是音频设备 DIME 还是 AI 笔 Gumdrop，主要的交互方式都主要是语音。The Information 获悉，OpenAI 内部正在改进他们的音频 AI 模型，目的就是能更好地支持这些硬件产品。目前的 ChatGPT 语音模式，也只能算得上“能用”，距离好用还要努力，而 OpenAI 希望能让他们的新音频模型能达到文本模型的水平。根据知情人士透露，OpenAI 应该会优先推出 DIME 耳机，然后才是 AI 笔 Gumdrop。这家公司不会只尝试这两种产品，已经在内部讨论过智能眼镜、智能音箱等等形态的产品。OpenAI 也已经通知富士康，希望其能在 2028 年第四季度前为 OpenAI 五款设备做好产能准备。不管是目前曝光最多的耳机和笔，还是这些正在计划中的产品，其实都能看出，OpenAI 的硬件之路走得要相对稳健，而不是打算和 Rabbit R1、Ai Pin 等前辈一样，直接对苹果下战书。虽然大风刮了几年，但还能留在牌桌上的 AI 硬件产品其实屈指可数，究竟什么样的形态能够跑通，目前来说还是一个未知数。作为 AI 界的“苹果”，OpenAI 每一次推出产品都能引发轰动，甚至让 AI 模型迭代这种稍显硬核的技术更新，成为普罗大众关心的事件。OpenAI 的第一款硬件，甚至比许多已经上市的 AI 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