小米汽车取消SU7 Ultra专属销售岗位，员工离职或转岗二选一

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图片来源：视觉中国界面新闻记者 |周姝祺实习记者刘舒雨小米汽车日前调整销售组织架构，取消为高端电动车型SU7 Ultra设立的专属销售岗位。根据公司官方社区披露，自1月底起，该车型的销售权限将向所有门店销售人员开放，原负责SU7 Ultra的专属销售也可转而负责其他车型。小米汽车称，此次调整意在优化SU7 Ultra的服务体验，并表示“专业团队解散”等信息严重不实。调整后，销售网点及销售顾问...

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of SU7 Ultra, and employees can choose between resignation or transfer","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.6,"XIACY":1.93,"MIUmain":0.6,"01810":1.93,"HXXD.SI":0.6},"content_text":"图片来源：视觉中国界面新闻记者 |周姝祺 实习记者 刘舒雨小米汽车日前调整销售组织架构，取消为高端电动车型SU7 Ultra设立的专属销售岗位。根据公司官方社区披露，自1月底起，该车型的销售权限将向所有门店销售人员开放，原负责SU7 Ultra的专属销售也可转而负责其他车型。小米汽车称，此次调整意在优化SU7 Ultra的服务体验，并表示“专业团队解散”等信息严重不实。 调整后，销售网点及销售顾问数量增加，销售流程及售后服务安排保持不变。这项销售端调整紧随SU7 Ultra销量从上市初期高点回落而来。该车型曾配备独立团队并提供专属服务，试图对标超豪华品牌。但是，随着需求降温，专属销售服务难以转化为实际成交订单，小米汽车更愿意将销售资源投向更走量的主流产品线。界面新闻从多家小米汽车门店了解到，目前门店内SU7 Ultra车型的销售工作主要由门店主管负责。界面新闻记者走访江西一家门店进行咨询时，也被销售转接到主管人员处。截至目前，SU7 Ultra仍处于正常售卖状态。一位SU7 Ultra专属销售王月接受界面新闻采访表示，他在1月底收到区域经理通知，被告知有两个方案可供选择：一是离职，公司提供N+1的离职补偿；二是转岗成普通销售，和其他销售一样负责所有车型。“只会有极少Ultra专属销售愿意转岗。”王月认为，转岗后他的底薪将降至与普通销售一致，仅有四五千元，且短时间内很难拿到高提成。“专属销售没有客户积累，转岗后一到两个月都有订单挂零的可能，排名垫底也可能被公司优化。”界面新闻多方获悉，SU7 Ultra专属销售团队的收缩早有迹象。去年8月，小米汽车已在非重点直营门店取消Ultra销售岗位，并向普通销售开放权限；经销商授权门店可自行决定专属销售岗位去留。到今年全面调整前，全国门店内仍保留专属身份的销售仅约30人。去年2月，小米汽车发布SU7 Ultra车型，售价52.99万元，是小米汽车目前最贵车型。为更好地向高净值目标客户群体服务，小米汽车在2024年专门招聘具有豪华和超豪华品牌背景的销售人员。为吸引销售加盟，小米汽车给出了不低的薪资待遇。界面新闻获悉，SU7 Ultra专属销售在入职后，需要参加为期半个多月的培训，包括赛道驾驶、专业知识学习以及高端客户运维，并且团队成员需考取赛车执照。一位曾在跑车品牌兰博基尼工作的专属销售向界面新闻透露，兰博基尼没有类似的考取赛车执照要求。然而，这支被寄予厚望的销售团队并并未带来预期效果，反而造成了订单分流。一位在直营门店工作的SU7 Ultra专属销售向界面新闻表示，小米汽车直营门店是自由接待模式，人数更多的普通销售接触客户的机会远高于SU7 Ultra专属销售。“普通销售没有小米SU7 Ultra的销售权，但为完成考核目标，他们会将小米SU7 Ultra的潜在客户引导到SU7或YU7这两款价格更低的车型上。”上述专属销售向界面新闻记者表示，这种引导甚至包括“攻击”自家产品。销量变化进一步削弱了这一岗位的意义。小米SU7 Ultra首日大定超过1.5万辆，仅用时2小时即完成定下的1万辆年度销售目标，但热度很快降温。第三方平台数据显示，3月至8月，SU7 Ultra销量基本维持在2000余辆，而去年9月，该车型销量骤降至488辆，此后一路下滑，到去年12月仅有45辆。王月向界面新闻回忆，SU7 Ultra上市初期是他最忙的一段时间，高峰期一个月能卖出上百辆，月收入超过3万元。但到下半年，他明显感受到进店量减少，成交量也降至个位数。“由于销量下滑，小米汽车还给Ultra专属销售发放了与底薪相当的补贴，一直持续到今年。”小米SU7 Ultra的降温折射出高端汽车市场的阶段性疲软。豪华及高性能车型受宏观经济和资产预期波动影响更为敏感，高净值消费者在支出趋于谨慎。乘联分会数据显示，2025年，40万元以上汽车市场的份额同比下滑了1.5个百分点。小米汽车去年遭受的多重舆论风波，也对有意向购买SU7 Ultra车型的用户群体产生影响。去年5月，多名准车主质疑SU7 Ultra高价选装的碳纤维双风道前舱盖存在宣传与实际功能不符的情况；10月，成都一辆SU7 Ultra发生严重碰撞事故，也引发外界对产品安全性的讨论。一位小米汽车销售明显感受到舆情事件对订单的波动。他向界面新闻表示，购买SU7 Ultra的车主大多都是企业家或高管，他们不希望开一辆容易引发争议的车型。另一方面，小米汽车需要将精力集中在当前两款主力车型上。去年小半年，小米SU7销量从巅峰时期的月销近3万辆下滑至12月的1.11万辆，而新一代SU7已开启小订，即将上市。界面新闻此前报道，小米汽车库存订单有10万左右，储备已不足三个月，新一代小米SU7订单目前未超过10万辆。小米集团合伙人、集团总裁卢伟冰在第三季度业绩电话会上向界面新闻等媒体透露，小米汽车在2026年将会非常有挑战，预计小米汽车的毛利率相对于2025年，或将出现下滑。根据小米集团第三季度财报数据，小米智能电动汽车及AI等创新业务毛利率达到25.5%。小米公司创始人雷军在直播中透露，小米汽车2026年销量目标为55万辆。以2025年约41万辆的实际交付量为基数，同比增幅34%。今年小米汽车或将发布三款新车，其中首款增程式SUV小米YU9已有路透曝光。（应受访者要求，王月为化名）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-1","news_tag":"executive","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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