观察：手机厂商如何穿越“存储芯片”超级周期？

澎湃新闻02-06

今年对智能手机厂商来说是极具挑战的一年，存储芯片的缺货逐渐蔓延着消费电子领域，这对全球电子产品供应链形成结构性冲击。也给手机厂商的出货量和成本控制带来极大的难度。　　手机芯片厂商高通日前发出预警，由于存储芯片出现缺货及涨价潮，推升手机厂商的成本压力，可能导致订单趋于保守。高通透露，部分客户已表示将在今年削减手机生产计划。　　日前，第三方机构TrendForce发布研报称，DRAM市场供需缺口的扩大...

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SGD"},"translate_title":"Observation: How do mobile phone manufacturers cross the \"memory chip\" super cycle?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"APLY":0.6,"AAPL":1.91,"AAPD":0.6,"AAPY":0.6,"AAPB":0.6,"QCOM":1.86,"AAPW":0.6,"MACW.SI":0.6,"AAPU":0.6,"AAPX":0.6},"content_text":"今年对智能手机厂商来说是极具挑战的一年，存储芯片的缺货逐渐蔓延着消费电子领域，这对全球电子产品供应链形成结构性冲击。也给手机厂商的出货量和成本控制带来极大的难度。　　手机芯片厂商高通日前发出预警，由于存储芯片出现缺货及涨价潮，推升手机厂商的成本压力，可能导致订单趋于保守。高通透露，部分客户已表示将在今年削减手机生产计划。　　日前，第三方机构TrendForce发布研报称，DRAM市场供需缺口的扩大促使终端设备领域更积极地争夺产能，LPDDR4X和LPDDR5X的合约价格预计都将在2026年第一季度环比上涨约90%，同样创下历史最大涨幅。TrendForce指出，存储芯片厂商与美国智能手机品牌的大多数合约已于去年年底敲定，而与中国厂商的谈判预计将在完成2025年第四季度合约及春节假期后，于2月底取得重大进展。　　苹果表现淡定，传接受内存提价80%　　苹果算是“穿越周期”的老手，越是在行业低迷时越能表现出韧性。就供应链管理来说，苹果算是业界的天花板。由于苹果iPhone 17系列大卖，苹果第一财季（自然年度2025年第四季度）业绩超预期，暂时掩盖了存储芯片带来的挑战。　　苹果CEO库克在第一财季业绩上谈及内存涨价时表示，内存价格在第一财季影响甚微，但公司预计当前季度（第二财季）影响会更大。　　1月27日，据韩国媒体报道，韩国两家存储芯片供应商三星和海力士已经完成与苹果的谈判，将大幅上调今年一季度供应给的苹果iPhone低功耗DRAM（LPDDR）价格。其中，三星报价较前一季度涨幅超过80%，SK海力士给出的涨幅接近100%。　　由于苹果走的是高端路线，苹果在面对存储芯片涨价时相对要从容一些，有一定的空间化解成本压力。　　不过，库克也谈到目前的制约因素之一是苹果处理器所需的先进芯片制造工艺产能不足。　　但是对安卓厂商来说，要想平稳度过这个周期则难度要大很多。公开消息显示：今年几家国产龙头手机厂商都下调了全年出货量，并且下降幅度还相当大。此外，部分新品手机开始涨价以反应存储价格上涨的压力。　　产品力是穿越周期的关键　　今年存储芯片超级周期，成本高企对走低端性价比路线的产品不利，对走高端市场的产品则相对影响较小。此外，存储芯片持续上涨，规模较小的智能手机品牌资源取得难度加大，不排除该市场将进入新一轮洗牌。　　因此，在这种情况下，好产品将是手机厂商能够相对稳定度过这种周期的关键。苹果第一财季凭借iPhone 17系列在全球热卖，营收和利润都创出了历史新高。　　国产品牌方面，vivo在影像赛道上的长期投入也逐渐得到了用户的肯定。一些热门的演唱会，vivo在旁边的“租机服务”生意非常好，其vivo X200 Ultra、vivo X300 Pro产品有“演唱会神器”、“旅拍神器”的美誉。这也是近年行业内非常成功的打造产品力案例。　　vivo的诸多产品都来自于用户痛点和需求的挖掘，通过研发创新解决了痛点，或满足了用户特定场景的需求。这是vivo的“用户导向型创新”。　　日前，vivo创始人沈炜在公司内部年会上强调，用户导向是vivo可持续发展的最大常识，用户导向必须贯穿于体系的所有领域，成为 vivo 生态的空气和水。　　不过，如今大型手机厂商都不专注于单一手机品类，都在做相关多元化的延伸，打造平台型企业，探索第二增长曲线。　　在多元化方面，小米走在前面，在手机业务成功后，小米进入了家电、汽车等新领域。去年，荣耀提出要做逐步从智能手机制造商向全球领先的AI终端生态公司转型。苹果没有大跨界，但也积极开发混合头显等新产品线。vivo在跨界上也比较谨慎。不过，vivo在去年即公司成立30周年宣布布局混合现实头显、家庭机器人。　　不过，智能手机产业发展至今，手机厂商穿越过无数风浪，产业竞争维度在升高，每一次的挑战和困境过后，活下来的企业竞争力会更强大。（文章来源：澎湃新闻）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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