全球智能手机单季度平均售价首次突破400美元关口

凤凰网科技02-05

凤凰网科技讯 2月5日，市场研究机构Counterpoint报告显示，2025年第四季度，全球智能手机市场收入同比增长13%，达到1,430亿美元，创单季度历史新高。同时，在高端化趋势持续推进以及物料清单（BOM）成本上升的双重推动下，智能手机平均售价（ASP）同比增长8%，首次在单季度内突破400美元。出货量同比增长5%，表明随着越来越多消费者选择更高价位的设备，市场增长继续以“价值扩张”而非“...

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A系列在各区域的强劲表现推动。同期，三星收入同比增长12%。小米收入同比下降9%，出货量同比下降11%，主要受到供应受限以及元器件成本上升对其入门级和中端产品组合的冲击。OPPO在2025年第四季度的收入和ASP同比分别增长23%和6%，为前五大品牌中第二快的增速。vivo在该季度的收入亦同比增长6%，主要由其在中国和印度市场的强劲表现所支撑。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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