东方甄选自营产品GMV占比超50% 用户共创模式成爆款孵化器

太平洋科技02-06

东方甄选2026财年中期业绩显示，公司总营收23亿元，同比增长5.7%，净溢利2.39亿元。自营业务已成为核心增长引擎，自营产品GMV占比达52.8%，累计推出自营产品801款。据悉，东方甄选通过社区共创模式驱动产品创新，所有产品经理入驻App社区轮值驻守，确保用户反馈24小时内获得回应。这种模式使新品持续出圈，如五红粉、苹果干、巧克力等爆款均源于用户需求。东方甄选产品负责人表示，用户已从被动消费...

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