春节租车市场迎来需求高峰多款国产豪华新能源日租金超BBA丨新经济观察

封面新闻02-08

封面新闻记者张越熙春运启幕，相关部门预计自驾出行占比将达八成，汽车租赁市场同步迎来需求高峰。与往年不同，今年租车市场呈现显著结构性变化。以往由BBA、保时捷等传统豪华品牌主导的高端租赁板块，正受到国产豪华新能源车型的强劲冲击。2 月 8 日，记者了解到，国产豪华新能源车型，不仅在销售市场上异军突起，备受欢迎，买国产豪车的热度，也传递到春节租赁市场，需求量、日均租金上实现对传统豪华品牌的超越，成为...

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日，记者了解到，国产豪华新能源车型，不仅在销售市场上异军突起，备受欢迎，买国产豪车的热度，也传递到春节租赁市场，需求量、日均租金上实现对传统豪华品牌的超越，成为今年春节出行市场中值得关注的行业现象。据行业调研及租赁平台信息显示，部分国产豪华新能源车型单日租金已突破1500元，个别热门车型已经突破2100元大关，三天起租价格可达7000元且需求旺盛。这一价格水平已明显超过宝马、奔驰等主流豪华品牌同级车型，与部分保时捷、玛莎拉蒂车型的租赁价格相比也具备竞争力，反映出豪华电动车型在租赁市场的价值认可度正在快速提升。市场供需层面，多家租赁公司负责人表示，某些国产豪华新能源车型在春节期间预约已满，周转率极高，车辆处于“无缝衔接”状态。以某租赁服务平台显示的数据看，整个2月份，某新能源车型租赁已显示“约满”，十分火爆。这一现象背后，不仅是春节“租车撑场面”的短期消费心理，更体现了租车市场，车辆空间、舒适性、科技配置与场景适用性已经成为消费者租车的综合考量因素。这一市场动向清晰地释放出信号：在新能源汽车渗透率持续提升的背景下，国产豪华品牌凭借超强的产品力、科技体验与场景化优势，已成功切入并重塑高端租赁市场格局。消费者通过实际租赁选择，反映出对国产豪华车型从价格认同到价值认同的转变。行业人士表示，春节租车市场的这场变化，不仅仅是短期价格与热度的比拼，更是中国汽车工业向上突破、在消费市场深度确立豪华心智的缩影。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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春节租车市场迎来需求高峰 多款国产豪华新能源日租金超BBA丨新经济观察

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春节租车市场迎来需求高峰多款国产豪华新能源日租金超BBA丨新经济观察