东鹏饮料：公司搭建起全流程、多层次、一体化的数字化运营体系

证券日报02-06

证券日报网2月6日讯，东鹏饮料在接受调研者提问时表示，公司数字化体系的核心竞争力在于实现了从生产到消费的全链路数据闭环管理，为业务增长提供精准支撑。依托“五码合一”技术，对产品生产、流通、终端销售、促销核销等环节进行全程追踪，实时获取渠道库存、动销数据等关键信息，围绕供应链、生产基地、渠道合作伙伴和终端消费者，公司搭建起全流程、多层次、一体化的数字化运营体系。该体系赋能运营关键环节，进而驱动销售...

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