比亚迪（01211）蝉联三冠王背后：重研发，才有硬技术

智通财经02-06

2025年，中国汽车产业迎来历史性时刻。这一年，中国汽车产销量双双突破3400万辆，连续第17年位居全球第一；新能源汽车国内销量占比正式迈过50%大关，电动化不再只是趋势，而是成为主流选择。但真正值得反复追问的，并不只是这些宏观数字本身，而是谁在推动这场结构性变化，以及这种变化能否持续，比亚迪（01211）是无法回避的核心样本。智通财经APP获悉，2025年比亚迪全年销量超过460万辆，第四年蝉联...

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href=http://www.zhitongcaijing.com/content/detail/1402471.html><strong>智通财经</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>2025年，中国汽车产业迎来历史性时刻。这一年，中国汽车产销量双双突破3400万辆，连续第17年位居全球第一；新能源汽车国内销量占比正式迈过50%大关，电动化不再只是趋势，而是成为主流选择。但真正值得反复追问的，并不只是这些宏观数字本身，而是谁在推动这场结构性变化，以及这种变化能否持续，比亚迪（01211）是无法回避的核心样本。智通财经APP获悉，2025年比亚迪全年销量超过460万辆，第四年蝉联...</p>\n\n<a href=\"http://www.zhitongcaijing.com/content/detail/1402471.html\">网页链接</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0561508036.HKD","symbol_name":"ALLIANZ CHINA EQUITY \"A\" (HKD) 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technology","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81211":0.6,"002594":1.98,"01211":1.98,"BYDDY":1.98,"HYDD.SI":0.6,"EVS.SI":0.6},"content_text":"2025年，中国汽车产业迎来历史性时刻。这一年，中国汽车产销量双双突破3400万辆，连续第17年位居全球第一；新能源汽车国内销量占比正式迈过50%大关，电动化不再只是趋势，而是成为主流选择。但真正值得反复追问的，并不只是这些宏观数字本身，而是谁在推动这场结构性变化，以及这种变化能否持续，比亚迪（01211）是无法回避的核心样本。智通财经APP获悉，2025年比亚迪全年销量超过460万辆，第四年蝉联全球新能源汽车销量冠军，同时拿下中国市场车企销量冠军与品牌销量冠军。进入2026年，其增长势头仍在延续，1月新能源汽车销量达21万辆，硬核实力广受市场认可。这些成绩的意义，并不止于表面，而在于背后的增长逻辑正在发生变化——全球化布局加速推进、技术体系持续夯实、高端化快速突破。全球化是一场耐力赛2025年，海外市场成为比亚迪增长的重要引擎，全年海外销量达104.96万辆，同比增长145%。不同于以价格换市场的出海模式，比亚迪更强调长期主义，选择以体系能力换取长期空间。围绕“经销网络+本地工厂+物流体系”，比亚迪加快海外基础设施布局，在泰国、匈牙利、巴西等地建设海外生产基地，并组建8艘滚装船，年运输能力超过百万辆。目前，其新能源汽车已进入119个国家和地区，在巴西、德国、英国等核心市场销量暴涨，品牌影响力不断提升。这背后并非依赖某一款“爆品”，而是技术平台、供应链能力与本地化运营的系统输出。比亚迪正在完成从“产品出海”到“技术出海”，再到“品牌全球化”的跨越。重研发，才有硬技术支撑全球化持续推进的底层能力，来自比亚迪对研发的长期投入。数据显示，2025年前三季度，比亚迪研发投入达437.5亿元，同比增长31%，累计研发投入已超过2200亿元。从2011年至2024年的14年间，公司有13年研发投入超过当年净利润，2025年前三季度研发投入亦显著高于同期净利润。这些投入并未停留在数字上，而是不断转化为可量产、可落地的技术能力。2025年，天神之眼辅助驾驶系统、超级e平台兆瓦闪充等技术相继推出，推动行业技术边界持续前移。其中，“天神之眼”通过多层级方案覆盖全品牌矩阵，甚至下探至7万元级车型，让智能化不再只是高端配置。截至2025年底，比亚迪辅助驾驶车型保有量超过256万辆，激活率达94.13%；全年累计933万次AEB触发记录，反映出智能化能力在真实使用场景中的高频应用，也成为销量持续走高的重要支撑，硬核实力铸就销量传奇。多品牌协同，技术定义高端在技术体系与全球化能力逐步夯实的基础上，比亚迪的高端化路径，呈现出与以往中国品牌不同的逻辑。长期来看，中国品牌在高端市场面临的核心问题，并非能不能造好车，而是能否建立稳定、可持续的价值支撑。比亚迪的选择，是用技术能力而非品牌溢价，推动高端化向前。通过仰望、腾势、方程豹三大子品牌，比亚迪完成了对个性化、主流豪华和超高端豪华细分市场的分层布局。方程豹以电驱与智能化重塑硬派越野逻辑，2025年销量达23.46万辆，同比暴增316.1%，成为新能源越野市场的重要突破口；腾势D9全年销量10.35万辆，累计突破30万辆，打破外资品牌对豪华MPV市场的长期垄断；仰望则以易四方、云辇等核心技术切入百万级市场，用技术壁垒确立中国超豪华汽车的价格锚点。在这一结构下，各品牌承担着清晰而不同的市场与技术使命，使高端化不再依赖单点突破，而成为一条可以持续推进的长期路径。写在最后从产业视角看，比亚迪的意义，早已超越一家企业的成功。它所代表的，是中国汽车工业从“追赶参数”走向“构建体系”的转变。当技术能够支撑全球化扩张，并进一步反哺高端化突破，中国汽车产业才真正迈入高质量发展的新阶段。而比亚迪，正在这一过程中，成为一个无法忽视的标志性坐标。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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