停产标杆车型，特斯拉怎么了？

中国新闻周刊02-07

向“人工智能与机器人公司”的转型日前，特斯拉2025年第四季度及全年财报正式发布，其中最引人注目的消息莫过于首席执行官埃隆・马斯克的官宣：下一季度将停产Model S与Model X车型。“现在是时候让这两个项目光荣退役了，因为我们正迈向一个真正基于自动驾驶的未来。”马斯克的表态，为特斯拉深耕市场十余年的两款旗舰车型画上句点，同时也揭开了特斯拉从汽车制造商向“人工智能与机器人公司”转型的核心布局。...

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benchmark models, what happened to Tesla?","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"TSLQ":0.6,"TSLZ":0.6,"TSLI":0.6,"CRSH":0.6,"TSL":0.6,"07766":0.6,"TSLR":0.6,"TSLA":1.98,"TSLW":0.6,"TSLP":0.6,"TSDD":0.6,"TSYY":0.6,"TSLS":0.6,"TSLG":0.6,"TSLY":0.6,"TSII":0.6,"TSLT":0.6,"TSLO":0.6,"TESL":0.6},"content_text":"向“人工智能与机器人公司”的转型日前，特斯拉2025年第四季度及全年财报正式发布，其中最引人注目的消息莫过于首席执行官埃隆・马斯克的官宣：下一季度将停产Model S与Model X车型。“现在是时候让这两个项目光荣退役了，因为我们正迈向一个真正基于自动驾驶的未来。”马斯克的表态，为特斯拉深耕市场十余年的两款旗舰车型画上句点，同时也揭开了特斯拉从汽车制造商向“人工智能与机器人公司”转型的核心布局。据悉，目前Model S和Model X都在加州弗里蒙特工厂生产。马斯克透露，停产之后，该工厂将转向生产Optimus人形机器人。对于现有用户，特斯拉承诺将持续提供售后支持。对仍有购买意向的消费者，马斯克直言“现在是定购的最佳时机”。马斯克表示，这一转变“略带遗憾”，但也是公司“向自动驾驶未来整体转型”的一部分。“标杆”落幕深耕市场十余年的Model S与Model X，称得上是特斯拉的“功勋车型”。图片来源：特斯拉官网2012年，Model S横空出世；2015年，Model X以鹰翼门设计惊艳亮相。这两款车型曾帮助特斯拉完成从初创企业到行业巨头的蜕变，累计销量突破200万辆。这两款车型不仅为特斯拉积累了宝贵的技术经验与品牌资产，也带动了豪华电动汽车市场的发展。如今，这两款车型步入生命周期尾声。特斯拉门店销售人员表示，目前两款旗舰车型仅剩少量库存，价格虽较官方定价会有一定让步，但不会出现大幅优惠。图片来源：新浪微博@Grace陶琳-Tesla对于Model S与Model X而言，其历史使命已经完成。如今，Model Y与Model 3已经成为特斯拉销量支柱。2月5日，特斯拉公司副总裁陶琳在微博中表示，2025年，上海超级工厂交付量达到了特斯拉全球交付量的一半以上，储能超级工厂的产能也开始供应海内外多个市场。Model S以及Model X两款标杆车型停产的背后，是市场环境的剧烈变化以及特斯拉自身业务的不断调整。以中国品牌为代表的新兴力量异军突起，凭借技术创新与精准定位，逐步蚕食特斯拉的市场份额。如蔚来汽车4座行政旗舰轿车ET9切入行政级轿车赛道，售价为78.8万元，也被视为蔚来十年科技创新的结晶之作；问界M9在50万元以上豪华SUV细分市场持续领跑，其华为赋能的智能座舱与自动驾驶功能，成为消费者购车的核心卖点；比亚迪仰望U8与U9凭借颠覆性的“易四方”技术与“云辇”底盘系统，成功站稳超高端市场；华为与江淮联合打造的尊界S800，自上市至今不到8个月时间，创造了连续三个月蝉联70万元以上细分市场销冠、累计交付破万的成绩。与此同时，特斯拉曾经占据优势的北美市场，包括宝马i7、奔驰EQS等传统豪华品牌电动车也逐步发力。数据显示，2025年特斯拉全年营收948.27亿美元，同比下滑3%；净利润37.94亿美元，下滑幅度也达到46%。市场层面，2025年，特斯拉全球生产电动车165.5万辆、交付163.6万辆。值得注意的是，比亚迪2025年纯电动汽车新车销量达到225万辆，同比增长28%。这意味着，特斯拉有史以来首次在全年电动汽车销量上被中国汽车制造商比亚迪超越。押注未来在马斯克的“第一性原理”思维框架下，特斯拉的本质并非一家汽车制造商，而是一家 “人工智能与机器人公司”。汽车只是特斯拉技术的载体之一，而非全部。当自动驾驶技术成熟、人形机器人实现规模化量产，特斯拉的真正价值将得以释放。基于这一认知，停产Model S与Model X，将资源集中投向自动驾驶与人形机器人业务，成为特斯拉的必然选择。按照计划，特斯拉将在2026年一季度量产Cybercab，发布第三代人形机器人。为了实现向“人工智能与机器人公司”的转型，特斯拉正在进行史无前例的资本投入。2025年，特斯拉运营费用同比增长23%至127亿美元，其中相当部分投入自动驾驶研发与AI基础设施建设。2026年，公司计划将资本支出从85.3亿美元大幅提升至超过200亿美元，用于建设六个新工厂及扩建AI训练算力基础设施。与此同时，特斯拉还宣布投资20亿美元入股马斯克旗下的AI初创公司xAI，进一步强化其在人工智能领域的布局。人形机器人Optimus是特斯拉转型的一大核心业务，被马斯克视为“比汽车更重要的未来产品”。按照计划，特斯拉将在2026年第一季度发布特斯拉人形机器人第三代版本，该版本将在2.5代的基础上进行重大升级，包括最新的手部设计、更灵活的关节运动以及更强大的AI交互能力。马斯克表示，第三代人形机器人将非常出色，“它基本上看起来就是一个人，人们很容易把它误认为是人类”。与此同时，自动驾驶同样是特斯拉转型的重要战场。2025年Robotaxi无人驾驶网约车业务在得州奥斯汀和加州湾区率先启动运营，运营车辆为在售Model Y车型。数据显示，截至2025年底，Tesla Robotaxi在奥斯汀累计行驶超40万公里，加州湾区累计超160万公里，合计突破200万公里。对于特斯拉而言，Robotaxi业务的商业价值巨大。按照马斯克的规划，未来Robotaxi的运营成本将远低于传统出租车，而收费标准仅为传统出租车的一半左右，这将彻底改变城市出行的格局。据测算，一旦Robotaxi实现规模化运营，特斯拉的营收结构将发生根本性变化，服务收入占比将逐步超过汽车销售，成为公司新的利润增长点。停产Model S与Model X，对特斯拉而言并非结束，而是一场关乎未来的战略豪赌。马斯克用“光荣退役”为这两款功勋车型画上句号，实则是为了将特斯拉从一家传统的汽车制造商，彻底转型为一家引领未来的“人工智能与机器人公司”。转型之后，特斯拉还能带来惊喜吗？作者：刘珊珊","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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