“闺蜜机”男生能不能买？这个电视企业忽视的市场年增30%

钉科技02-06

当你听到“移动智慧屏”这个词，可能还会觉得有点陌生。但如果提起“闺蜜机”“随心屏”这些五花八门的叫法，你是否就有印象了？没错，就是那块可以推着走、能看剧能办公的智能大屏。2025-2026年，这个小众市场有望持续迎来它的增长小高潮。洛图科技数据显示，2025年中国移动智慧屏销量同比增长了33.5%，整体规模达33.8万台；销额为12.2亿元，同比增长27.7%；预计2026年中国移动智慧屏全渠道...

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The market ignored by this TV enterprise is growing by 30% annually","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89888":0.6,"09888":1.87,"01810":0.9,"BIDU":1.87},"content_text":"当你听到“移动智慧屏”这个词，可能还会觉得有点陌生。但如果提起“闺蜜机”“随心屏”这些五花八门的叫法，你是否就有印象了？没错，就是那块可以推着走、能看剧能办公的智能大屏。2025-2026年，这个小众市场有望持续迎来它的增长小高潮。洛图科技数据显示，2025年中国移动智慧屏销量同比增长了33.5%，整体规模达33.8万台；销额为12.2亿元，同比增长27.7%；预计2026年中国移动智慧屏全渠道市场的销量将达到41.2万台，同比增速为21.9%。增长动力来自哪里？线上渠道依然是绝对主力。虽然线下市场增速非常快，但2025年八成以上的销量仍依赖于线上平台。有趣的是，曾经火爆的短视频和综合电商渠道份额有所下滑，而以京东为代表的垂直电商却逆势增长，这或许说明消费者开始倾向于在更专业的平台选购这类产品。不过，市场增长的光环之下，品牌格局正在经历一场静悄悄的重塑。钉科技注意到，这类带点科技感的产品，一度是互联网公司的天下。比如，百度这个互联网巨头就长期占据这一市场的龙头地位。2025年，百度以40.6%的销量份额依然位居年度市场第一，天猫精灵也位列TOP5。不过，钉科技注意到，传统电视品牌正在这个领域快速崛起。海信、创维、小米等厂商凭借供应链和线下渠道的优势，市场份额持续扩大。而曾活跃一时的当贝、倍思、易乐看等品牌，已在2025年跌出市场前十。为什么电视品牌能后来居上？它们对硬件制造、显示技术和家庭场景的理解，显然更为深厚。移动智慧屏本质仍是一台“可移动的电视”，画质、音质和可靠性是用户关心的基础。互联网公司擅长的软件和生态，固然重要，但硬件体验的扎实度，在现阶段似乎更能赢得消费者信任。说到产品本身，钉科技注意到，这个市场仍处在一个有点“混沌”的阶段。最直观的一点，连个统一的名字都没有。厂商各叫各的，“移动屏”“闺蜜机”“健身屏”“学习屏”等营销称谓满天飞。这种“非标”状态，虽然短期内能吸引特定人群，却不利于大众认知和长期普及。在产品配置上，趋势倒是很明确。32英寸、4K分辨率正在成为主流选择，人工智能与大模型的适配也几乎成了标配。价格带则继续分化，既有高端旗舰拉动5000元以上市场，也有低端产品在政策利好下迅速放量。消费者似乎愿意为更好的体验付费，但性价比依然是关键考量。展望未来，这个市场会走向何方？增长或许会放缓，2025年下半年增速回落已是一个信号。市场需要从早期的尝鲜驱动，转向真正的实用与价值驱动。厂商们不能只靠花样翻新的概念，还得回答一个根本问题：移动智慧屏到底解决了什么不可替代的需求？是灵活的娱乐，是轻度的移动办公，还是全新的互动教育场景？总而言之，移动智慧屏市场正站在一个从萌芽到成长的关键路口。它展现出了不错的增长潜力，也暴露出品牌更迭迅速、产品定义模糊等问题。要想从小众玩具走向大众消费品，整个行业或许需要少一些花哨的营销，多一些协同的推广与扎实的产品创新。这条路刚刚开始，值得我们持续关注。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":false,"tenantId":"TBCN","deviceId":"web-server-community-laohu8-v3","version":"4.36.2","shortVersion":"4.36.2","platform":"web","vendor":"web","appName":"laohu8","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2609536293","isCrawlerRequest":true}