从新奥尔良烤翅到千亿市值，百胜中国如何以创新与深耕实现餐饮领跑？

ITBEAR科技资讯02-05

新奥尔良烤翅作为中国消费者耳熟能详的小吃，却与美国新奥尔良市毫无关联。这款肯德基专为中国市场研发的经典产品自2003年推出以来，凭借独特的甜辣风味和鲜嫩口感，不仅成为品牌长线菜单的常青树，更催生出"新奥尔良口味"这一本土美食概念。数据显示，该单品年销售额已突破30亿元，与香辣鸡翅共同构成肯德基核心品类的重要支柱。在百胜中国最新公布的财务报告中，包含这两款烤翅在内的六大明星单品贡献了集团三分之一的...

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