苦战中的王兴 50亿拿下叮咚买菜

21世纪经济报道02-05

王兴出手，拿下一家生鲜电商。　　2月5日，美团发布公告，拟收购叮咚买菜中国业务100%股权，初始对价约7.17亿美元，约合50亿元人民币。　　根据协议，叮咚买菜账面的现金，创始人梁昌霖等转让方，在交割前，最多能拿走2.8亿美元，需确保留下不低于1.5亿美元。　　这意味着，美团实际付出的代价为5.67亿美元。　　收购叮咚买菜，是美团创始人王兴，对即时零售领域发起一场进攻。　　“本次交易，符合我们在...

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href=http://finance.eastmoney.com/a/202602053643115159.html><strong>21世纪经济报道</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>王兴出手，拿下一家生鲜电商。　　2月5日，美团发布公告，拟收购叮咚买菜中国业务100%股权，初始对价约7.17亿美元，约合50亿元人民币。　　根据协议，叮咚买菜账面的现金，创始人梁昌霖等转让方，在交割前，最多能拿走2.8亿美元，需确保留下不低于1.5亿美元。　　这意味着，美团实际付出的代价为5.67亿美元。　　收购叮咚买菜，是美团创始人王兴，对即时零售领域发起一场进攻。　　“本次交易，符合我们在...</p>\n\n<a 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GROWTH \"AA\" (SGDHDG) INC"},"translate_title":"Wang Xing in the bitter battle won Dingdong Maicai with 5 billion yuan","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"DDL":1.94,"HMTD.SI":0.6,"METmain":0.6,"03690":1.98,"MPNGY":1.98},"content_text":"王兴出手，拿下一家生鲜电商。　　2月5日，美团发布公告，拟收购叮咚买菜中国业务100%股权，初始对价约7.17亿美元，约合50亿元人民币。　　根据协议，叮咚买菜账面的现金，创始人梁昌霖等转让方，在交割前，最多能拿走2.8亿美元，需确保留下不低于1.5亿美元。　　这意味着，美团实际付出的代价为5.67亿美元。　　收购叮咚买菜，是美团创始人王兴，对即时零售领域发起一场进攻。　　“本次交易，符合我们在食杂零售领域的长期发展和规划。”官方公告称，此举有助于发挥双方商品、技术、运营优势，打造优质消费与配送体验。　　王兴看中的，或许是其在华东的渗透率和持续盈利能力。　　叮咚买菜运营的区域，主要集中在江浙沪地区。截至2025年9月，在国内共运营超1000个前置仓，月购买用户数超700万。　　其是生鲜电商中稀缺的、且实现盈利的标的。2025年7-9月，叮咚买菜营收为66.6亿元，净利润（GAAP）为0.8亿元。　　“我们连续12个季度保持盈利。” 梁昌霖在内部信中称。　　在他看来，美团业务版图广阔，后续叮咚业务和团队会保持稳定，“这次合并，为大家打开了更大的职业空间”。　　《21CBR》记者就此并购向其本人求证更多信息，截至发稿前，尚未回复。　　于王兴而言，拿下叮咚买菜，将壮大即时零售版图，获得其供应链资源。梁昌霖称，叮咚买菜85%以上生鲜，源头直采，有12家自营工厂、2家自营农场。　　美团在即时零售领域耕耘多年，小象超市成长迅速，在全国20个城市开设1000家前置仓。　　11月下旬，王兴自豪地提到，在线杂货市场，小象超市销售规模位列前二，增长速度最快。　　数据显示，单是农产品，2025年小象超市就卖了超过200亿元。　　“我们控制供应（自营），在新鲜食品方面有优势。”王兴计划加大对小象超市的投资，覆盖所有一二线城市。　　2025年，美团还探索出一个硬折扣社区超市业态“快乐猴”，全国开出9家门店，未来目标锚定1000家门店。　　“中国食品杂货零售市场，具有可观的增长潜力，有很多用户。”王兴表示，会多尝试全渠道模式与折扣零售业态。　　财报显示，2025年7-9月，美团新业务板块（含小象超市、美团快驴、美团优选、快乐猴等），收入280.4亿元，同比增长15.9%。 　　生鲜食杂零售本质是一门“弯腰捡钢镚”的苦生意。叮咚买菜盈利微薄，小象超市尚未公布利润情况。　　王兴对此有着清晰认知。　　“我们从不指望杂货成为一个利润极高的业务。”他将目标定为个位数低利润率。　　在美团眼中，这项业务的价值，在于打造一个高频、刚需的超级用户入口，巩固生态。　　后续如何与自家业务协同，实现规模效应，考验王兴团队整合能力。（文章来源：21世纪经济报道）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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