要烧45亿，能留住用户吗？拆解大厂AI“红包大战”背后真相

21世纪经济报道02-02

21世纪经济报道记者彭新　　当2026马年春节的年味撞上AI产业的爆发期，一场由互联网大厂领衔的AI入口争夺战正式进入白热化。字节、腾讯、阿里、百度等玩家悉数入局，叠加社交玩法创新、全场景功能落地等多重招式，开启了从流量争夺到用户心智占领的全面竞争。其中，腾讯旗下AI应用“元宝”的强力布局，成为本轮角逐中最受关注的焦点之一。　　2月1日，腾讯旗下AI应用“元宝”正式启动春节红包活动，用户上线参加...

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