三年全渠道销售额破千亿京东与vivo签署战略合作协议

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2月2日，京东与vivo签署战略合作协议，明确未来三年vivo在京东全渠道实现销售额突破1000亿元的战略目标。根据协议，双方将基于各自优势，聚焦用户运营、产品共建、全渠道深耕三大维度，落地vivo与iQOO两大品牌和京东的战略合作，创造更大的用户价值。同时，通过持续的产品与服务创新，双方将共同推动手机、平板、耳机、智能穿戴及IoT产品等多品类销售增长，探索行业增长新方向。在用户运营方面，京东与...

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agreement","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"89618":0.6,"JD":1.96,"09618":1.96},"content_text":"2月2日，京东与vivo签署战略合作协议，明确未来三年vivo在京东全渠道实现销售额突破1000亿元的战略目标。根据协议，双方将基于各自优势，聚焦用户运营、产品共建、全渠道深耕三大维度，落地vivo与iQOO两大品牌和京东的战略合作，创造更大的用户价值。同时，通过持续的产品与服务创新，双方将共同推动手机、平板、耳机、智能穿戴及IoT产品等多品类销售增长，探索行业增长新方向。在用户运营方面，京东与vivo将聚焦目标用户，深化精细化运营和全生命周期管理，通过联合营销、内容共创、专属产品规划及会员体系深度打通，共建用户资产。京东拥有超7亿年度活跃用户，vivo与iQOO更是深受消费者信赖的创新品牌。未来双方将持续深耕影像、电竞领域以及年轻用户人群，整合资源与运营能力，构建从用户洞察、产品定义、营销策划到用户服务的全链路价值闭环。在产品共建方面，京东将依托超级供应链，与vivo、iQOO深度协同，不断提升手机、平板、耳机、智能穿戴及IoT产品等品类产品全生命周期运营效率，实现产品销售提升与品牌口碑优化。双方也将围绕新品，通过京东“先人一步”定制IP权益与专项服务，以及C2M（反向定制）模式打造更多专属产品。此外，京东也将通过消费品以旧换新、国家贴息、白条分期服务等优惠举措，进一步降低消费者换新门槛。服务方面，双方将深度完善购前、购中、购后的全流程服务保障体系，扩展更多的服务权益。在全渠道方面，双方将基于京东MALL、京东之家、京东&vivo品牌联合店等数千家线下门店，进一步优化线上线下融合的用户体验。2026年，双方将深度合作超7000家门店，聚焦核心重点区域，通过“一城一设计”的灵活策略和零售管理模式升级等举措，构建响应迅速、运转高效、规则透明的渠道生态。同时，依托京东秒送能力，双方将进一步激活线下门店潜力，构建O2O协同模式，为消费者打造足不出户的极速购新体验。图：京东与vivo打造品牌联合门店vivo相关负责人表示，京东是vivo、iQOO的长期战略合作伙伴，更是品牌建设的最好平台。未来三年，双方将不断投入资源，共同将对用户的深度理解转化为更具吸引力的产品与服务，向着千亿元销售目标迈进。多年来，京东与vivo携手屡创佳绩，获得众多消费者青睐。其中，vivo X系列连续两代新品发售即斩获京东自营安卓手机4-6K价位段销量&销额双冠军；vivo连续三年大促节点品牌份额稳步增长，多款产品屡次斩获多价位段冠军。此外，京东与vivo在折叠屏品类上不断探索，推动品牌在高端市场实现突破。其中，vivo X Fold5通过京东“先人一步加速换新计划”，为消费者提供限量现货优先发货和权益随心选，开售当天销售额同比上一代增长近100%。（郑轩）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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三年全渠道销售额破千亿 京东与vivo签署战略合作协议

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三年全渠道销售额破千亿京东与vivo签署战略合作协议