腾讯内部信回应元宝“春节红包”分享质疑

澎湃新闻02-02

原标题：腾讯内部信回应元宝“春节红包”分享质疑：无门槛领取与平台旨在打击的恶意营销存在本质不同元宝“春节红包”在多个社交平台上刷屏。在元宝红包的活动规则设置中，用户若想获得更多的抽奖机会，最高效的路径便是“分享红包”。根据任务列表显示，每有1人领取，分享者即可增加1次抽奖机会，该项任务的上限高达30次，这也导致元宝红包迅速得到裂变式传播。值得注意的是，依据微信平台长期执行的《外部链接内容管理规范》...

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