元宝能否成为腾讯的“新中枢”

华尔街见闻02-02

作者 | 黄昱在2026年春节这场AI应用的超级战场中，腾讯拿出了最具自身基因的一张王牌，将其最核心的社交资产推向了AI实验的最前线。 2月1日，腾讯元宝打响了春节AI红包大战的第一枪的同时，并正式开启“元宝派”公测。腾讯试图10 亿红包复刻 2015 年微信红包的闪电战打法，快速为元宝拉新；但其同时深知，要突破 AI 产品“高尝鲜、低留存”的行业困境，必须靠足够硬核的产品力筑牢用户黏性。 ...

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