亚马逊AI助手Alexa+现已面向全美用户开放

环球市场播报02-04

亚马逊基于生成式人工智能技术升级的智能助手Alexa+已于本周三正式向全美所有用户开放。该公司表示，这项人工智能功能将向亚马逊Prime会员提供全设备免费使用权。与此同时，非会员用户也可通过Alexa官网或手机应用免费使用Alexa+，但会受到部分功能限制。　　Alexa+于去年正式发布，采用模型无关架构，即同时整合亚马逊自研基础模型与其他公司的模型。借助最适配的人工智能技术，这款助手能够实现远...

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States","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"AMZW":0.6,"AZYY":0.6,"AMZU":0.6,"AMZN":1.97,"AMZZ":0.6,"USAW.SI":0.6,"AMZY":0.6,"AMZD":0.6},"content_text":"亚马逊基于生成式人工智能技术升级的智能助手Alexa+已于本周三正式向全美所有用户开放。该公司表示，这项人工智能功能将向亚马逊Prime会员提供全设备免费使用权。与此同时，非会员用户也可通过Alexa官网或手机应用免费使用Alexa+，但会受到部分功能限制。\n　　Alexa+于去年正式发布，采用模型无关架构，即同时整合亚马逊自研基础模型与其他公司的模型。借助最适配的人工智能技术，这款助手能够实现远超前代产品的功能，不再局限于基础任务。\n　　作为一款人工智能助手，Alexa+能够进行包含追问环节的自然语言对话，实现流畅的双向交流。\n　　除了延续前代产品的智能家居控制、定时提醒、新闻与天气播报等功能外，这款新助手还具备其他人工智能聊天机器人的大部分核心能力，例如规划旅行行程、更新共享日历、查找并收藏食谱、推荐电影、辅导作业、深度解析特定主题等。\n　　此外，Alexa+已与票务平台Ticketmaster、本地服务平台Thumbtack、网约车平台优步（Uber）、家居服务平台Angi、旅游平台亿客行（Expedia）、支付平台Square、点评平台Yelp、旅游指南品牌福多尔（Fodor's）、餐厅预订平台OpenTable以及音乐生成平台Suno等多家服务商达成集成合作，可完成预订晚餐、呼叫网约车等更复杂的任务。不过，亚马逊暂未公布这款人工智能助手在“智能代理”场景下的用户渗透率数据——此类场景下，人工智能可自主完成指定任务。\n　　在为期一年的测试阶段，Alexa用户可自主选择体验这款新功能，或切换回旧版助手。亚马逊透露，用户仍可继续使用回退至旧版Alexa的功能，但尚未明确该权限的保留时长。业内推测，亚马逊或许希望预留更多时间优化人工智能使用体验，再将Alexa+设为默认版本。用户的弃用率也是一项关键监测指标，劳施指出，目前弃用率仅为个位数的较低水平，这说明绝大多数用户对Alexa+的体验基本满意，并未选择放弃使用。\n　　尽管如此，在正式推出前，亚马逊仍针对测试阶段暴露的漏洞进行修复，并根据用户反馈优化产品。例如，部分测试用户反映Alexa+存在话痨、插话时机不当等问题，还有用户对新语音音色提出异议。\n　　亚马逊已根据这些反馈逐步调整优化产品。比如，团队优化了新用户引导流程，让Alexa主动向用户说明更换语音的操作方法——毕竟有部分用户更偏爱经典版语音。\n　　在优化插话问题上，亚马逊也采取了针对性措施。如今，当Alexa无法确定用户指令的指向对象时，会主动询问：“你是在和我说话吗？”\n　　Alexa+对美国地区的Prime会员免费开放，非会员用户若想单独使用，可选择订阅，月费为19.99美元，这一价格与ChatGPTPlus等同类产品基本持平。\n　　亚马逊方面表示，官网与手机应用端的免费使用版本设有部分限制，而设置这些限制的主要目的是防范滥用行为。\n　　目前，美国地区的用户可通过各类Alexa兼容设备使用Alexa+功能，包括亚马逊自家的Echo系列产品、FireTV电视盒子、Alexa官网、Alexa手机应用，以及三星、博士（Bose）等合作品牌的智能设备，未来还将支持更多设备型号。\n\n\n海量资讯、精准解读，尽在新浪财经APP\n\n责任编辑：李桐","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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